Naming Branding
In business, your name is often the first impression you make. A strong name builds recognition, communicates what makes you different and gives your brand a distinctive platform to grow from.
Naming branding work
A business name needs to connect with a wide range of audiences, from customers and employees to investors, partners and other stakeholders. The right name can quickly communicate who you are, what you stand for and what makes your organisation different.
In a competitive market, a strong name can be a valuable business asset. It needs to be distinctive, memorable and relevant, while providing a solid foundation for the brand that grows around it. A well-considered name can strengthen recognition, support positioning and help build credibility with the people who matter most.
Whether you are naming a new business, renaming an established organisation, launching a new product or service, or bringing multiple businesses together under one name, the naming process needs to balance strategy, creativity and practical considerations.
We work with organisations to develop names that reflect their strategy, positioning and ambitions. Our naming process can include research, naming strategy, name generation, evaluation, linguistic and cultural considerations, domain name research and preliminary trademark screening.
Take a look at some of the names we have created below.
Cancer Support New Zealand
Rebranding Look Good Feel Better into Cancer Support New Zealand through brand strategy, naming, positioning, messaging, and identity design.
enteria™
Re:brand renamed and repositioned Frontstage Interiors as enteria™, a premium, integrated commercial interiors brand.
Allevia
Allevia: a modern healthcare brand for New Zealand, carrying forward a 140-year legacy through clarity and strategic naming.
Mai Lighthouse
We transformed Franklin Family Support Services into Mai Lighthouse—a brand that empowers and guides whānau towards wellbeing.
Real Meals
A brand that is real. We helped Absolute Wilderness navigate a very successful rebrand to Real Meals to drive brand loyalty & sales.
Okin
Okin – a brand that’s dependable. Read how we rebranded the trusted office brand Icon to give it a stronger, consumer-focused identity.
Niko
A brand that electrifies. Electric power engineers from Niko needed to move away from their beloved name to avoid confusion with an certain EV giant.
Octo
A brand that multitasks. Wanting to agglomerate three industrial service organisations, Mike came to us to find the perfect name and identity for the new brand.
Augmento
Augmento, a brand that grows. Evolving from a traditional supplier to a strategic growth partner thanks to a refreshed approach to the brand.
Envisory
A brand that Energises. Envisory wanted to leverage and embrace their uniqueness to create a new future.
Hawkeye Finance
Explore how we named Hawkeye Finance, a brand that brings clarity and perspective to the world of property financing.
Finance Law
A brand for greater outcomes. A rebrand that allowed this organisation focus on helping their client’s finance grow and protect their business, through the perfect legal advice, lead and support.
Future Partners
A brand that’s future-focused. Kirsty Burnett needed a brand to embody her commitment to support development project services in the Pacific area.
KRL
We created a new brand to launch the merger of the Kilbirnie Business Network with Rongotai and Lyall Bay – three distinctive areas in Wellington.
Capire
A brand that clarifies. Capire, formerly Helen Bradford Editor, needed a new brand to match the highly professional experience she has. Capire now delivers clarity.
pH7
A brand that neutralises hazards. PH7, formerly Dalton International, wanted to evolve their brand to stand out in a cluttered market and be more engaging to consumers.
SEQA
A BRAND THAT IS SECURE.
Design and rollout of information-security company SEQA, pronounced “secure”.
Intra
Branding that cares. A full rebrand, including name change, for New Zealand’s leading image-guided healthcare company.
ZeroJet
Formerly Voltaic Jet Systems, ZeroJet’s story began in 2014 when they opened the world’s first Jetsurf Experience Centre.
“The process that Re:brand took us through has been instrumental in the formation of our business. Helping us navigate the complex issues we faced – the closeness of the relationship to Qual IT, developing a unique position in the market and creating a culture out of nothing – has been fabulous.”
“Coming up with a new brand for any company or organisation can be challenging at the best of times but when you throw in needing to come up with a name for a Business District that is going to be decided by a Committee it has the potential to be a nightmare.
But this was not the case for the former Kilbirnie Business Network when faced with exactly this scenario – and that came down to our choice of using Rebrand to guide us through this project. Tim and his team were a pleasure to work with – thoroughly professional, delivered what they said they would, were prepared to go the extra mile for us and adapt ideas and concepts to meet our feedback.
In short, we were delighted with our final brand – Destination KRL and have received great feedback from our business members and the general public to our new name and imagery. We could not have asked for a better result.”“We have had lots of positive comments on our new name Envisory. People have commented that they love the colours and clarity of our logo.”
