Brand Testimonials

Clients share their experiences with Re:brand. Could we be the right partner for you?

Discover how Re:brand has helped transform businesses like yours through these client stories.

Sam and Ruth Harrowfield discuss the process and benefits that their rebrand journey delivered.

Steve West and Bailey Gorst from ChargeNet explain the positive impacts our brand journey had on their business.

Nathan Fa’avae and Cameron Lawes chat about their experience during their full rebrand, renaming and repositioning from Absolute Wilderness to Real Meals.

Carrie Hobson and Stephen Leavy discuss how their business changed through and post the rebrand.

Mark Keegan takes us through what Re:brand did and how it helped their new business.

What our clients think of their new brand

Imagine what we can do for you. Let’s talk.

Awarded Best in the World

We have been recognised on the global stage at the 2026 Transform Diamond Awards, taking home two Diamond Awards.

Building Brand Trust in a Sceptical World

In an age of scepticism, discover how evidence-led rebranding builds clarity, credibility, consistency and lasting trust.

From Legacy to Leverage Through Rebranding

Explore how rebranding turns legacy into leverage by aligning your brand with current capability, direction, and perception.

The Name Your Customers Use Matters

Over time, customers start to shorten, simplify, or reinterpret brand names. Sometimes those names stick and it is not always good.

Turning Brand Friction into Market Advantage

Learn how misaligned branding slows growth and how rebranding can remove confusion, sharpen positioning, and create a clear competitive edge.

Is Māori design for everyone?

In this article, we explore why you absolutely need an authentic integration of Māori design and symbolism for relevant brand alignment.

Rebranding in the Age of AI

Rebranding for the age of AI means building a brand that people and machines can both understand, trust and recommend.

The Difference Between a Brand and a Business

A business is what you do. A brand is what people believe. Learn how perception, not operations, drives value, trust, and customer choice.

Weak Brands Compete On Price

Most businesses believe they compete on product, service, or effort. In reality, they compete on perception.

The Gold Standard of Branding

Over the years, Re:brand has received multiple gold awards for branding, naming, and design projects across Australasia.

Choosing the Right Company Name

Choosing the right company name is important because it becomes the foundation of how people remember and talk about your business.

Brand Naming – why should we trust Re:brand?

New Zealand’s award winning brand naming agency, using an evidence led process to create clear, compelling business and brand names.

More Brand Testimonials

“The renaming to Niko is not just a change in our visual identity, but a reaffirmation of our commitment to innovation, excellence, and customer satisfaction.”
Niko - Sean Lewis – General Manager
“We cannot thank the re:brand team enough, they have been instrumental in the success of this significant and valuable project.”
Augmento - Cam Tingey – Managing Director
“Our recent change of name and branding to pH7 has been a huge success, feedback from our customers has been universally positive.”
pH7 - Darryl Burn – Managing Director
“Destination KRL and have received great feedback from our business members and the general public to our new name and imagery. We could not have asked for a better result.”
Destination KRL - Gary Holmes – Destination KRL
“The ZeroJet name has been a huge benefit for our company. People just “get it” when we tell them our name. Zero fumes, zero noise, zero emissions… we don’t have to say this to customers, they already get it.”
ZeroJet- Bex Rempel – Director
“We now have business clarity; we have a cool name; we have a culture to attract the best people and we have a story that resonates with every client I’ve spoken to. It’s the platform for success for our young business.”
SEQA- MARK KEEGAN – MANAGING DIRECTOR, SEQA
“We work in the serious end of healthcare with a long tradition with our former name and brand. Re:brand helped us rejuvenate our name (and brand) and the process was not only professional, it was also very enjoyable.”
Intra- Elina Vaisanen / John Ormiston
“Your donation page in particular has a fantastic user experience – you must be very proud of all the work that has gone on behind the scenes to create that.”
Hospice New Zealand
Taking a global brand template and putting a local twist on it is not a skill every agency has but it is one Rebrand have demonstrated they can fully deliver on.
AMP
The methodology they used and the brandkit they produced reflects the people and culture of our organisation.
They spent time to understand how our brand should convey the right messages for New Zealand.”
Immigration NZ
One of the good things about Rebrand’s work is that they managed to keep everything so simple.
If you think of all the best logos they are quite minimal. They did a fantastic job and delivered more than was expected.”
Creative Hospitality – Massey University
Re-branding has provided an excellent opportunity for us to lift the quality of the resources we provide in support of industry training, and through the restructuring of our website.
General Manager – Tranzqual
Rebrand have been an integral part in the repositioning of the Coruba brand in New Zealand.
Professional, committed and totally in tune with the briefs set.
The Rum Company
Rebrand was a very cost effective option for us and provided high quality analysis, design and communications advice.
They were excellent to work with as they really worked hard to get to understand our people, our organisation and the challenges we face.
Immigration NZ
Rebrand brought a rationalised and methodological process to that which made it easy,
They really understood where we wanted to be and have been really clever in providing us with tools that we can use to develop our brand for a long time going forwards.
Director of the Museum – Te Manawa
“The quality and professionalism of work provided is far superior to others I have used, knowledge of my business and Rebrand works within the parameters of my budget.”
Director – Cancer Society
“The main reason why I like to use Rebrand is, without exception the people are outstanding.
Having access to a talented creative team that fit in with the Airlab culture which has been enhanced by a long term commitment to the relationship by both sides.”
Director – Airlab

“The renaming to Niko is not just a change in our visual identity, but a reaffirmation of our commitment to innovation, excellence, and customer satisfaction.”
Niko - Sean Lewis – General Manager
“We cannot thank the re:brand team enough, they have been instrumental in the success of this significant and valuable project.”
Augmento - Cam Tingey – Managing Director
“Our recent change of name and branding to pH7 has been a huge success, feedback from our customers has been universally positive.”
pH7 - Darryl Burn – Managing Director
“Destination KRL and have received great feedback from our business members and the general public to our new name and imagery. We could not have asked for a better result.”
Destination KRL - Gary Holmes – Destination KRL
“The ZeroJet name has been a huge benefit for our company. People just “get it” when we tell them our name. Zero fumes, zero noise, zero emissions… we don’t have to say this to customers, they already get it.”
ZeroJet- Bex Rempel – Director
“We now have business clarity; we have a cool name; we have a culture to attract the best people and we have a story that resonates with every client I’ve spoken to. It’s the platform for success for our young business.”
SEQA- MARK KEEGAN – MANAGING DIRECTOR, SEQA
“We work in the serious end of healthcare with a long tradition with our former name and brand. Re:brand helped us rejuvenate our name (and brand) and the process was not only professional, it was also very enjoyable.”
Intra- Elina Vaisanen / John Ormiston
“Your donation page in particular has a fantastic user experience – you must be very proud of all the work that has gone on behind the scenes to create that.”
Hospice New Zealand
Taking a global brand template and putting a local twist on it is not a skill every agency has but it is one Rebrand have demonstrated they can fully deliver on.
AMP
The methodology they used and the brandkit they produced reflects the people and culture of our organisation.
They spent time to understand how our brand should convey the right messages for New Zealand.”
Immigration NZ
One of the good things about Rebrand’s work is that they managed to keep everything so simple.
If you think of all the best logos they are quite minimal. They did a fantastic job and delivered more than was expected.”
Creative Hospitality – Massey University
Re-branding has provided an excellent opportunity for us to lift the quality of the resources we provide in support of industry training, and through the restructuring of our website.
General Manager – Tranzqual
Rebrand have been an integral part in the repositioning of the Coruba brand in New Zealand.
Professional, committed and totally in tune with the briefs set.
The Rum Company
Rebrand was a very cost effective option for us and provided high quality analysis, design and communications advice.
They were excellent to work with as they really worked hard to get to understand our people, our organisation and the challenges we face.
Immigration NZ
Rebrand brought a rationalised and methodological process to that which made it easy,
They really understood where we wanted to be and have been really clever in providing us with tools that we can use to develop our brand for a long time going forwards.
Director of the Museum – Te Manawa
“The quality and professionalism of work provided is far superior to others I have used, knowledge of my business and Rebrand works within the parameters of my budget.”
Director – Cancer Society
“The main reason why I like to use Rebrand is, without exception the people are outstanding.
Having access to a talented creative team that fit in with the Airlab culture which has been enhanced by a long term commitment to the relationship by both sides.”
Director – Airlab