Health Branding
In healthcare, trust is everything. A strong name and brand identity builds confidence, communicates credibility and helps your organisation stand apart in a highly competitive sector.
Health branding work
Healthcare brands need to connect with many different audiences, from patients and families to clinicians, funders and other stakeholders. Clear positioning and consistent messaging help people quickly understand who you are, what you offer and why they should choose you.
In the health sector, trust is especially important. A strong brand needs to feel credible and professional while still being human, accessible and easy to understand. The right name, visual identity and messaging can help an organisation communicate complex services more clearly and build confidence with the people it serves.
Whether you are launching a new health service, repositioning an established organisation or bringing multiple services under one brand, a well-considered brand creates clarity, strengthens recognition and supports long-term growth.
We work with healthcare organisations to develop brands that reflect their purpose, values and ambitions. This can include brand research and strategy, naming, positioning, messaging, visual identity and the practical roll-out of the brand across digital and physical environments.
Take a look at some of the brands we have created for organisations in the health sector below.
Cancer Support New Zealand
Rebranding Look Good Feel Better into Cancer Support New Zealand through brand strategy, naming, positioning, messaging, and identity design.
Allevia
Allevia: a modern healthcare brand for New Zealand, carrying forward a 140-year legacy through clarity and strategic naming.
Chinese Medicine Council of New Zealand
A brand that integrates. The Chinese Medicine Council of New Zealand needed a visual identity to bring to life this new organisation recognising Chinese Medicine as a relevant part of the kiwi patient journey.
Hospice New Zealand
Our services started with reviewing, redesigning, and rebuilding their website to allow a much more modern, functional and engaging members portal experience.
Cancer Society
Branding and design of the Cancer Society’s retail brands for NZ and export markets, across multiple ranges over 15 years
Intra
Branding that cares. A full rebrand, including name change, for New Zealand’s leading image-guided healthcare company.
Mercy Hospice
Rebranding for Mercy Hospice who have a long tradition of providing specialist community palliative care and hospice services.
Proactive
A gold-award winning brand project for Proactive who are New Zealand’s leading health provider for accident rehabilitation.
“Rebrand’s approach to understanding us was brilliant, their deep thought, research and strategy was outstanding and their approach to project management and managing the client was amazing. Since launching we have had so much feedback about how great the branding is, how clearly it represents our point of difference and our values, not to mention the brand awards we’ve won. In our experience of working with several “consultants”, Rebrand is second to none.”
“Thanks so much to Tim, Adam and the team at Rebrand. You made a big transformational task/process feel much easier than it could of! We will definitely be a loyal client for some time yet!”
“In terms of results, Rebrand and Proactive won 2 awards for the rebrand in the Transform Branding Asia Pacific last year which was a testament to the work Rebrand did.”
