Brand Naming. Why it is important.

Brand naming is indeed challenging, and it carries significant weight for businesses. Some approach it with the same reverence as naming a child, hoping for divine inspiration or brilliant suggestions from friends, workers, or families. However, the truth is that naming a business in this manner often doesn’t yield the desired results.

Good names are the result of a methodical process and a clear strategy, all based on good insights.

It encompasses everything that your business stands for. It is your identity.

We have a proven process for creating the best name for your business.

In fact we have won 3 international GOLD awards specifically for name branding – more than any other New Zealand agency!

Whether it’s new name for a company with half a century of history or crafting a new name for a startup, we possess the expertise to identify the optimal name and smoothly navigate the transition from an old name to the new one.

Brand Naming

If you need a new name? – you’ve come to the right place.

Name branding, or brand naming, is the process of creating a distinctive and memorable name for a product, service, or company. It’s a crucial aspect of branding because the name is often the first point of contact between a business and its audience. A well-chosen name can convey the essence of the brand, differentiate it from competitors, and evoke positive emotions or associations in the minds of consumers.

Brand names we’ve crafted for our clients.

Bastion – Security Group

A brand that protects. Facing a pivotal merger, Bastion Security Group needed a relevant, unified identity.

Revive Residential

A brand that revives. A rebrand that allowed this amazing building company demonstrate they were not your typical builder.

Finance Law

A brand for greater outcomes. A rebrand that allowed this organisation focus on helping their client’s finance grow and protect their business, through the perfect legal advice, lead and support.


A brand that multitasks. Wanting to agglomerate three industrial service organisations, Mike came to us to find the perfect name and identity for the new brand.


A brand that electrifies. Electric power engineers from Niko needed to move away from their beloved name to avoid confusion with an certain EV giant.

Real Meals

A brand that is real. We helped Absolute Wilderness navigate a very successful rebrand to Real Meals to drive brand loyalty & sales.

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