Brand Naming. Why it is important.
Whatever the business stage you’re at, brand naming is always a challenging time and a huge focus for business owners and managers. Most feel like it’s the most important decision they have to make in regards to their brand. It like naming your child right!
Despite a lingering belief that the right name comes from divine or genius inspiration or if we ask staff to generate names they’ll come up with something amazing… more often than not – it’s not the case.
Good names are the result of a methodical process and a clear strategy, all based on good insights.
Without that you’ll struggle.
A name is not just a label.
It encompasses everything that your business stands for.
We have a proven process for creating the best name for your business.
In fact we have won 3 international GOLD awards specifically for names we’ve developed – more than any other New Zealand agency!
Be it a new name for a company that’s been around for 50 years or a new start-up brand name – we know how to ensure the right solution is found and how to navigate the change over process from an old name to a new one.
If you’re after a new name – you’ve come to the experts.