Research and Strategy
We’re an evidence-led agency.
We first wanted/needed to understand what was at the heart of Kirsty’s project. We led a workshop that helped us identify clearly what her activity was (International Development), the unique way she was running it (by enabling people), and what drove her to do this everyday (nurture local engagement).
Thanks to a thorough assessment of the industry which allowed us to understand who the other players were and how they were bringing their strengths and expertise to development projects, we efficiently managed to propose a clear and unique positioning for Kirsty’s organisation.
“Partnership” was soon identified as a key word to describe Kirsty’s approach to her role. At the heart of her mission were really the people who were to be enabled and empowered. We also established that the local aspect of these services was shared among the industry as a recognised major condition to drive the best possible outcomes for the communities.
The research phase deeply informed our naming process as we had all evidence we needed to bring the strongest routes to the table.
We knew that for her, people come first because she was adamant it was their future that was at stake in these development programs.
We believed that the organisation’s name needed to be very inspirational and focus on the human component of Kirsty’s project. We landed on “Future Partners” that was truly embracing the ways of working and the outcome focus of the organisation.