About

TIM DOVE
STRATEGIC DIRECTOR

Tim is the brand strategist and lead project manager based in Auckland. He has 20 years experience including multiple branding awards. He has specialised experience in brand assessment, competitive analysis, market positioning, digital strategy and marketing. He loves getting in-depth insights from clients. What motivates him is that eureka moment of identifying a brand’s true essence.

ADAM ERRINGTON
CREATIVE DIRECTOR

Adam is the creative director and project manager based in Wellington. Iwi Ngāti Raukawa. He has 28 years experience including multiple branding, design and illustration awards. He has specialised experience in advertising, visual identity, logos, infographics, illustration, copywriting and web design. He loves the challenge of taking an abstract business concept and communicating it visually.

ROB MCALISTER
DESIGN DIRECTOR

Rob is the design and production manager based in Wellington. He has 35 years experience including design awards with specialised experience in typography, graphic design, publications, web design, packaging and point of sale. He was at the forefront of the digital Mac evolution into the graphic design industry. He is motivated by typographic trends and innovation in visual communication.

DAVID JOHNSON
WEB DIRECTOR

David is the lead digital developer based in Wellington. He has 30 years experience in web development with specialised experience in SEO, Google rankings, WordPress, servers, CMS, website security, e-commerce and shopfront. He is able to communicate web knowledge clearly to clients. He is an active member of web communities and loves to keep abreast of global digital trends.

We are brand specialists. We have won international awards for it.

Strategy is all about elevating a brand to a better market-position. It involves brand analysis and competitor research so we can create points of difference.

And we do design – this involves naming, logo, website and collateral.

Raising the bar

Re:brand (formerly Cluster Creative 1999-2018) has worked tirelessly to deliver brand and design projects in New Zealand for 20 years. This constant desire to deliver the best brand value for our clients is what has held us in good stead while other agencies have come and gone.

But we’re always striving for more.

The evolution of our brand is the beginning of a journey that will lift the bar for branding in New Zealand and Australasia.

We are an evidence-based, creative brand agency that delivers stunningly simple outcomes for complex business problems.

Our Awards

We have won many awards over the years. For perspective these ‘Gold’ awards mean being the very best in all of Asia Pacific.

  • 2019 GOLD – TRANSFORM branding awards (Asia Pacific) – SEQA – Best naming strategy
  • 2019 SILVER – TRANSFORM branding awards (Asia Pacific) – SEQA – Best rebrand in the IT sector
  • 2019 BRONZE – TRANSFORM branding awards (Asia Pacific) – QUAL IT – Best rebrand in the IT sector
  • 2019 BRONZE – TRANSFORM branding awards (Asia Pacific) – LIQUID IT – Best use of a visual property
  • 2018 GOLD – TRANSFORM branding awards (Asia Pacific) – Intra – Best rebrand in the Healthcare sector
  • 2018 SILVER – TRANSFORM branding awards (Asia Pacific) – Mercy Hospice – Best rebrand in the Not-for-profit sector
  • 2018 SILVER – TRANSFORM branding awards (Asia Pacific)
    Mercy Hospice – Best internal communication during a rebrand process
  • 2018 HIGHLY COMMENDED – TRANSFORM branding awards (Asia Pacific) – Intra – Best re-naming strategy for a brand project
  • 2016 SILVER – TRANSFORM branding awards (Asia Pacific) – Hobson Leavy – Best rebrand in the professional services sector
  • 2015 GOLD – TRANSFORM branding awards (Asia Pacific) – Proactive – Best rebrand in the healthcare sector
  • 2015 SILVER – TRANSFORM branding awards (Asia Pacific) – Proactive – Best rebrand related to change in mission, values or positioning
  • GOLD – NZ Best Design Awards
  • GOLD – NZ Pride In Print Awards
  • GOLD – AAP Publishing Awards
  • WINNER – Chill NZ Image Competition
  • Published articles – Idealog, TheArtBookUK, NZHerald, Dompost.

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