About Re:brand
Re:brand is an evidence-led brand agency with teams in Auckland and Wellington.
We help organisations understand what makes them valuable. We define how they should be positioned and create brands that are clear, distinctive and practical.
Our services cover the full branding process. This includes research, strategy, naming, messaging, visual identity, website development and implementation.
By combining strategic, creative and technical expertise, we turn complex business challenges into clear brand solutions.
We work with organisations creating a new brand, preparing for growth, entering new markets, changing their name, consolidating multiple brands or refreshing an established identity.
Who we are
Our team brings together experienced brand strategists, designers, developers and project leaders based in Auckland and Wellington.
We work collaboratively across research, strategy, naming, messaging, visual identity, websites and brand implementation, giving clients direct access to senior specialists throughout each project.
Each member of the team contributes a different area of expertise, but we share the same approach: understand the organisation first, identify what makes it distinctive and turn that insight into clear, practical brand solutions.
Together, we help organisations across New Zealand, Australia and international markets define their value, communicate it clearly and build stronger brands.
What we do
Re:brand provides integrated brand services that help organisations move from uncertainty to clarity. We begin with research to understand the business, its audiences, competitors and sector. We then define the brand strategy, positioning and key messages. From there, we develop the name, visual identity, website and supporting brand materials. By bringing strategy, design and technical expertise together, we create brands that are clear, distinctive and practical to use.
Brand research
Brand research provides the evidence needed to make informed decisions.
Depending on the project, this may include brand discovery, competitor analysis, stakeholder interviews, customer and staff engagement, market analysis and reviews of existing communications.
Research helps establish what is working, what needs to change and what the brand must achieve.
Brand strategy
Brand strategy defines how an organisation should be understood and positioned.
It can include audience definition, market positioning, value proposition, brand architecture, messaging hierarchy and the central strategic idea that guides the brand.
A clear strategy gives directors, staff, marketing teams and external partners a shared foundation for making consistent decisions.
Brand naming
Re:brand develops names for organisations, products, services and new ventures. We also help established organisations assess whether their existing name continues to support their direction.
Our naming process considers strategic relevance, meaning, pronunciation, memorability, distinctiveness, domain availability and appropriate legal checks.
A strong name should be relevant today while remaining flexible enough to support future growth.
Brand story and messaging
We help organisations explain who they are, what they offer and why it matters.
This may include a brand story, positioning statement, key messages, taglines, elevator pitches, website content and internal language.
Clear messaging helps staff, customers and stakeholders understand the same central idea wherever they encounter the organisation.
Brand identity design
Re:brand creates visual identities that bring brand strategy to life. These may include logo design, typography, colour, graphic language, imagery direction, layouts, brand assets and brand guidelines.
The goal is to create a brand identity that is distinctive, practical and easy to apply. A strong identity should work across print, digital, signage, social media, presentations, packaging, uniforms, campaigns and everyday business communication.
Brand roll-out
Following the development of your new brand, the next step is putting it into practice. Re:brand helps organisations apply their identity across every customer and staff touchpoint. This may include websites, signage, stationery, templates, presentations, social media, campaigns, uniforms, vehicles and internal communications. We provide the assets, guidelines and practical support needed to launch the brand consistently and use it with confidence.
Our work
Our work demonstrates how research, strategy, naming, messaging, design and implementation come together to solve real business and organisational challenges.
We have worked with organisations across New Zealand and internationally, from established brands requiring a new direction to organisations creating something entirely new. Each project is shaped by the organisation, its audiences and the outcomes the brand needs to achieve.
Our case studies show the thinking behind the work as well as the resulting brand identities, websites and communications.
Auckland and Wellington
Re:brand works from Auckland and Wellington and serves clients throughout New Zealand. Our Auckland presence connects us with New Zealand’s largest commercial market, while our Wellington presence supports organisations in the capital, including professional services, public-sector, community, healthcare and not-for-profit clients.
We work with organisations locally and nationally, depending on the needs of the project.
Sectors we work with
Re:brand works across a range of sectors, including healthcare, not-for-profit, professional services, technology, infrastructure, construction, property, education, retail, food, tourism, community organisations and business-to-business services.
Our process adapts to the organisation, but the goal is consistent: to create a brand that is clearer, stronger and easier for the right people to understand.
Why clients choose Re:brand
Re:brand is a brand specialist. We focus on the full brand process, from evidence and strategy through to creative expression and implementation.
Our key points of difference are:
Evidence-led thinking
Specialist brand strategy and naming expertise
Clear, practical brand systems
Creative work grounded in business purpose
Experience across complex rebrands and brand consolidation projects
Auckland and Wellington market knowledge
Award-winning work recognised in New Zealand and internationally
A senior team with deep experience in brand transformation
We help organisations solve complex brand problems and express the answer simply.
Awards and recognition
Re:brand’s work has been recognised through national and international branding awards, including Transform Awards. These awards reflect the quality of our strategic thinking, naming, design and brand transformation work.
Awards are not the purpose of the work, but they provide independent recognition of the standard we aim for. Our real measure of success is whether the brand becomes clearer, more useful and more valuable for the organisation it represents.
Contact Re:brand
Organisations work with Re:brand when they need clarity, direction and practical brand expertise. Whether you are creating a new brand, renaming, repositioning, merging brands or refreshing an existing identity, Re:brand can help you define the right direction and bring it to life.
