Māori Branding
In Māori branding, authenticity and cultural relevance matter. A strong name and brand identity can express your kaupapa, strengthen recognition, build trust and create meaningful connections with the people and communities you serve.
Māori branding work
Māori brands and organisations need to communicate in ways that are authentic, distinctive and grounded in the people, places and values they represent. From iwi and hapū organisations to Māori-owned businesses, community initiatives and kaupapa Māori services, a clear and meaningful brand can help strengthen identity, build recognition and create deeper connections with audiences.
In Māori branding, cultural integrity, relevance and trust are especially important. A strong brand should reflect kaupapa, whakapapa and values while also working effectively in contemporary commercial and digital environments. The right name, visual identity, messaging and use of te reo Māori can help express a clear sense of identity and create a brand that feels both distinctive and culturally grounded.
Whether you are establishing a new Māori organisation or business, refreshing an existing identity, bringing several services together under one brand, or repositioning for future growth, a well-considered brand can provide clarity, strengthen engagement and support long-term recognition.
We work with Māori organisations and businesses to develop brands that reflect their purpose, people and aspirations. This can include brand research and strategy, naming, positioning, messaging, visual identity and the practical roll-out of the brand across digital, print and physical environments.
Take a look at some of the Māori brands we have created below.
Allevia
Allevia: a modern healthcare brand for New Zealand, carrying forward a 140-year legacy through clarity and strategic naming.
Mai Lighthouse
We transformed Franklin Family Support Services into Mai Lighthouse—a brand that empowers and guides whānau towards wellbeing.
Presbyterian Support Northern
Presbyterian Support Northern – A brand that empowers. The centennial charity brand needed a refresh, through cohesive and inclusive design.
NZ Piling
Discover how we transformed NZ Piling’s brand with a modern logo and a user-friendly website, driving their success.
NZ Banking Association
A brand to bank on. An organisation that intertwine the interest of both banks and New Zealanders to lead to a strong banking system benefiting all kiwis.
Growing Spaces
A brand that’s grounded. A proud Māori owned and operated business, ready to embrace their whakapapa and leverage this part of their identity to create “spaces that matter”.
Te Kete Hono
A brand that’s woven. Improving educational outcomes and equity for all learners in New Zealand through a solid branding inspired by Māori weaving symbolism.
Te Kupenga
A brand that is Unified. Te Kupenga is a new ‘mother’ brand for an existing stable of Catholic organisations where we defined the brand architecture, identities, and designed the website.
Māori Branding Expertise
Māori Branding and Expertise Waitohu Māori, Tohungatanga Tā Return to our Work page See also Māori illustration
Rebrand brought a rationalised and methodological process to that which made it easy,
They really understood where we wanted to be and have been really clever in providing us with tools that we can use to develop our brand for a long time going forwards.
