FMCG Branding
In FMCG, recognition and relevance matter. A strong name and brand identity helps your product stand out on crowded shelves, builds consumer trust, and creates a memorable connection that drives preference and repeat purchase.
FMCG branding work
FMCG brands need to connect quickly with consumers in competitive, fast-moving markets. From supermarket shelves and online stores to advertising, packaging and social media, a clear and distinctive brand helps people understand your product, recognise it easily and choose it over the alternatives.
In the FMCG sector, recognition, relevance and trust are critical. A strong brand needs to capture attention while communicating quality, value and personality. The right name, packaging, visual identity and messaging can help products stand out, strengthen consumer recognition and build the familiarity that encourages repeat purchase.
Whether you are launching a new product, repositioning an existing brand, expanding into new categories or markets, or bringing several products together under a stronger brand architecture, a well-considered brand can create clarity, improve shelf presence and support long-term growth.
We work with FMCG businesses to develop brands that reflect their products, audiences and market position. This can include brand research and strategy, naming, positioning, messaging, visual identity, packaging and the practical roll-out of the brand across digital, retail and promotional environments.
Take a look at some of the FMCG brands we have created below.
Real Meals
A brand that is real. We helped Absolute Wilderness navigate a very successful rebrand to Real Meals to drive brand loyalty & sales.
Okin
Okin – a brand that’s dependable. Read how we rebranded the trusted office brand Icon to give it a stronger, consumer-focused identity.
Augmento
Augmento, a brand that grows. Evolving from a traditional supplier to a strategic growth partner thanks to a refreshed approach to the brand.
Cancer Society
Branding and design of the Cancer Society’s retail brands for NZ and export markets, across multiple ranges over 15 years
Packaging
This type of graphic design can be used for packaging, printing, signage, and labelling.
“We absolutely love our new name and brand. The feedback from the market and retailers has all been fantastic so we’re over the moon. And this is translating into sales growth”
“I would definitely recommend Re:brand. By sitting out the services they delivered for us, you could really see the genuineness, the relationship, and the sense that they genuinely cared and wanted to help us succeed.”
“Since we launched Real Meals, it’s been an amazing success story. We’ve more than doubled our sales since we were trading as Episode Wilderness and our website statistics are incredible. We’re actually leading our competitors in that area now as well.”
“All the feedback has been positive and the changes Re:brand helped us make have already put the whole business and our brand into a much more aligned position so that it actually works for us.”
“That whole journey of building the brand was super interesting. It was so much more than just the logo and the name. It was really getting into the mechanics and the heart of the company. What we do, what is special about us, and how we portray those things to consumers.”
“We cannot thank the re:brand team enough, they have been instrumental in the success of this significant and valuable project.”
