Branding and design of the Cancer Society’s retail brands for NZ and export markets, across multiple ranges over 15 years
SCOPE | To evolve and expand the existing brand through the design of packaging, brochureware, point of sale and advertising. To manage the printing in New Zealand and Australia.
RESULTS | A modernised and consistent brand look across the range of products. This has helped the Cancer Society stand out on the shelf and given them a fresh new feel. Sales figures 6 months post-launch indicated sales had already exceeded previous years.