Research and Strategy
We’re an evidence-led agency.
From our first workshop with the project team, we understood that Te Kete Hono was all about collaboration. Teachers, parents and kids were to work alongside and with each other to make the most of the tools.
As their mission was to build this powerful collaboration to drive educational improvement and equity for all learners, we knew that the concepts of connection and interdependence were going to lead the messaging part and the visual identity of the brand.
Their name itself “Te Kete Hono” was deeply conveying this partnership approach.
“Te Kete” means “the basket”, and to us, it was an illustrative way to express the organisation’s ambition to hold the child safe while they learn. As the fibres – representing parents, teachers and children- join together to be woven in a basket, they create a solid net of support and cohesion to enhance and nurture the learning experience.
“Hono”, that means to link, to join, to connect, was strengthening this concept, referring implicitly to the TLA (teaching, learning & assessment) cycle that Te Kete Hono is promoting.
We identified this end-to-end, on-going weaving as their unique way of working, their way of creating an efficient process to improve learning equity. From the singular and specific, individualised learning approach dedicated to each child, the collaborative association of every actor within the online tools that Te Kete Hono was developing, allowed effective teaching, ensuring progress for every learner.