Your business name is KEY to your business, yet most owners go about naming the completely wrong way. This short video explores the pitfalls business owners get in to and how to do it properly yoursel...
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Welcome to our collection of videos showcasing the power of branding and brand strategy. Dive into our library to explore not only the essence of brand transformation but also the strategic thinking behind it. Watch as we unveil the stories behind both brand and rebrand projects we’ve had the privilege to work on, offering insights into the creative process and the strategic decisions that drive successful branding initiatives.
Considering some brand work for your business? Watch this short video for 9 key tips to ensure you make the right decision and maximise the chance of success of the rebrand process.
Brand Positioning is the crux of your business and brand. A clear, unique and memorable position is very valuable for businesses. It unlocks the your business for success. In this short video we discu...
Our new series exploring a concept we call Brand Boxing in the Dark. Most businesses we see have NO IDEA about their own brand or the ecosystem they are operating and ‘fighting’ in. How can you ge...
Part 2 – Understanding your competitors – Boxing in the Dark
Branding, Video, Boxing in the dark, Brand, Competitive analysisPart two in our Boxing in the dark series. Understanding the competition is essential so you can who you are fighting against and how to beat them. Tim Dove explores the aspects you need to assess and...
Part three in our Boxing in the dark series. Your staff need true clarity and understanding of the brand so they can be your best advocates. Here Tim Dove explores the how to engage with staff/employe...
Part 4 in our series explores your customers. It's essential you understand and engage with your customers. This short video explores how and what to ask to give you this insights and build your brand...
A must watch - The summary video of our Brand Boxing in the Dark series. This summarises our 4 part approach and how to gain the most insight for your brand. Watch this first and if you're interested ...
Expanded your service line and now your customers are confused about what you do? Tim explains how to resolve such issues.
One of the most common issues we hear is "we're being left behind by our competitors" or "we look so dated". Tim Dove explains what you need to do to get your competitive advantage back in this short ...
Tim Dove explains how you might be confusing your current and potential clients, and how to help resolve that issue.
