Confused about the difference between Brand, marketing and advertising? Tim Dove from Re:brand clarifies our position on these three aspects and how they inter-relate.
Tag Archive for: Brand
Considering some brand work for your business? Watch this short video for 9 key tips to ensure you make the right decision and maximise the chance of success of the rebrand process.
Brand Positioning is the crux of your business and brand. A clear, unique and memorable position is very valuable for businesses. It unlocks the your business for success. In this short video we discu...
Our new series exploring a concept we call Brand Boxing in the Dark. Most businesses we see have NO IDEA about their own brand or the ecosystem they are operating and ‘fighting’ in. How can you ge...
Part two in our Boxing in the dark series. Understanding the competition is essential so you can who you are fighting against and how to beat them. Tim Dove explores the aspects you need to assess and...
Part three in our Boxing in the dark series. Your staff need true clarity and understanding of the brand so they can be your best advocates. Here Tim Dove explores the how to engage with staff/employe...
A must watch - The summary video of our Brand Boxing in the Dark series. This summarises our 4 part approach and how to gain the most insight for your brand. Watch this first and if you're interested ...
One of the most common issues we hear is "we're being left behind by our competitors" or "we look so dated". Tim Dove explains what you need to do to get your competitive advantage back in this short ...
Tim Dove explains how you might be confusing your current and potential clients, and how to help resolve that issue.
Branding should not be a woolly concept. Branding is one of the most powerful tools a business owner, director or marketing manager can leverage. Good branding helps elevate an organisation’s market...
If brand is such a valuable asset then why is it that businesses spend little or no time treating it as such? Of course one of the answers lies in the fact most businesses are head-down, bum-up, just ...
A new website for Pragmatix, a project management consultancy in Auckland and Waikato.
