Nathan Fa'avae and Cameron Lawes chat about their experience during their full rebrand, renaming and repositioning from Absolute Wilderness to Real Meals.
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Welcome to our collection of videos showcasing the power of branding and brand strategy. Dive into our library to explore not only the essence of brand transformation but also the strategic thinking behind it. Watch as we unveil the stories behind both brand and rebrand projects we’ve had the privilege to work on, offering insights into the creative process and the strategic decisions that drive successful branding initiatives.
Steve West and Bailey Gorst from ChargeNet explain the positive impacts our brand journey had on their business.
Tim Dove, Strategic Director, on why we believe branding is a business process. This expands upon the traditional ‘design approach’ to branding to deliver true value to your business.
Adam Errington, Creative Director, challenges the perception that a brand is not a logo. He also explains what aspects we do look at when constructing a logo. Watch to find out what they are.
Tim Dove, Strategic Director, explains our approach to branding – evidence led. This process is different to the traditional design company approach to branding. Watch this to find out why.
Tim Dove, Strategic Director, talks about why we believe your brand is your greatest asset. And, discovering that in your business can help you make any decision you're facing. A must watch.
Brand authenticity is more and more important these days. Younger generations won't stand for fake brands. Find out what authenticity is and how to establish it in your brand.
Run a service based business? We've seen common problems over the years. Find out the insights to help your brand here.
#Branding for #Startups. Starting a new business but have no money for branding? Here are some key tips to get you off the ground with a brand that will still deliver results.
A guide to your What, How Why. This simple tool helps refine and distill your business and brand for maximum competitive advantage.
Mark Keegan from SEQA Information Security talks about their new brand. He explains how their branding has positioned them.
Hobson Leavy Executive Search talk about their branding. They explain how a strong brand has helped them increase profit and win them premium assignments.
