SEQA talk about their new brand

Mark Keegan from SEQA Information Security talks about their new brand. He explains how their branding has positioned them as a modern leader in cyber security and how it has improved staff culture.

“It has provided us clarity with our business. We are a new security company and it was important for us to have a professional brand that would provide a differentiator and also be very clear in the market on what our services are.

Re:brand has really helped us clarify what that process is and helped us come up with a unique, modern name for our brand. Re:brand helped us invent our name and come up with our point of difference, which is embedding security into the quality assurance process.

We pronounce our name Secure, because we are a new organisation with huge aspirations. We wanted to convey a professional image to both our customers and we also wanted to be able to attract the best people in the industry.

Our new branding has provided something for us to expand on over time. We’ve had a lot of really great feedback on our branding, and it’s something that all of our staff can feel proud of.

It is a modern name. It has a modern look and feel and we do stand out from the pack, which is fantastic for us.

Probably one thing I would say though is just around the process that Re:brand took us through. It was a new process that I haven’t been through before, and Re:brand made it really simple and engaging for us. So it made what could have been quite a daunting process down to a very simplified one.

That made us get to our point of difference, and out of that came our naming of the company.”

MARK KEEGAN

“We now have business clarity; we have a cool name; we have a culture to attract the best people and we have a story that resonates with every client I’ve spoken to. It’s the platform for success for our young business.”

JAMES – CLIENT

“I am normally highly critical of new brands but for what ever reason I like the look of this one. I
think those involved nailed it!!”

MARK KEEGAN – MANAGING DIRECTOR, SEQA

“The process that Re:brand took us through has been instrumental in the formation of our business. Helping us navigate the complex issues we faced – the closeness of the relationship to Qual IT, developing a unique position in the market and creating a culture out of nothing – has been fabulous.”