Tim Dove explains how you might be confusing your current and potential clients, and how to help resolve that issue.
Insights
Your staff are critical to your business, yet it's amazing how often we see them confused and unable to articulate the brand. Tim Dove explores the issue is this video.
We’ve changed our name. Cluster Creative is now called Re:brand. For 20 years we’ve helped businesses become more valuable through our strategic and creative endeavours.
Branding should not be a woolly concept. Branding is one of the most powerful tools a business owner, director or marketing manager can leverage. Good branding helps elevate an organisation’s market...
Like shedding skin, brand evolution is a natural process. It involves reflection and dealing with some hard truths. It involves some change! But it is rewarding and ultimately profitable.
If brand is such a valuable asset then why is it that businesses spend little or no time treating it as such? Of course one of the answers lies in the fact most businesses are head-down, bum-up, just ...
The issue that branding agencies have is quantifying the full range of benefits and value that is generated through a proper brand transformation process. Immeasurable yet measurable It’s hard to me...
Humans are enamoured with the latest trends – what’s the hot new fad, what do I need to keep my eye out for, what will help my brand succeed.
