A guide to your What, How Why. This simple tool helps refine and distill your business and brand for maximum competitive advantage.
Branding
Explore our collection of articles dedicated to the fascinating world of branding. In these insightful pieces, we delve into various aspects of branding, from the importance of a strong brand identity to effective strategies for brand differentiation. Discover expert tips, case studies, and industry trends that shed light on the power of branding in today’s competitive market.
Mark Keegan from SEQA Information Security talks about their new brand. He explains how their branding has positioned them.
Hobson Leavy Executive Search talk about their branding. They explain how a strong brand has helped them increase profit and win them premium assignments.
Your business name is KEY to your business, yet most owners go about naming the completely wrong way. This short video explores the pitfalls business owners get in to and how to do it properly yoursel...
Confused about the difference between Brand, marketing and advertising? Tim Dove from Re:brand clarifies our position on these three aspects and how they inter-relate.
Brand Positioning is the crux of your business and brand. A clear, unique and memorable position is very valuable for businesses. It unlocks the your business for success. In this short video we discu...
Our new series exploring a concept we call Brand Boxing in the Dark. Most businesses we see have NO IDEA about their own brand or the ecosystem they are operating and ‘fighting’ in. How can you ge...
Part two in our Boxing in the dark series. Understanding the competition is essential so you can who you are fighting against and how to beat them. Tim Dove explores the aspects you need to assess and...
Part three in our Boxing in the dark series. Your staff need true clarity and understanding of the brand so they can be your best advocates. Here Tim Dove explores the how to engage with staff/employe...
Part 4 in our series explores your customers. It's essential you understand and engage with your customers. This short video explores how and what to ask to give you this insights and build your brand...
A must watch - The summary video of our Brand Boxing in the Dark series. This summarises our 4 part approach and how to gain the most insight for your brand. Watch this first and if you're interested ...
Expanded your service line and now your customers are confused about what you do? Tim explains how to resolve such issues.
