Our whole ethos is evidence-led branding.
What does this mean? Well it means making sure you understand the whole ecosystem that your business, and brand, operate within.
That means understanding your current brand (what works, what doesn’t). understanding your competitors – how they are positioning themselves.
Understanding and engaging with your staff and lastly understanding your key stakeholders – generally customers.
From all these insights we can define the best strategy to solve the business problem you’ve got and pave the way forward.
And we use this evidence to inform every strategic, creative and implementation decision we have to make.
It reduces ambiguity in the process, eliminates individual opinions during a rebrand and means you’re basing decisions on the very best information.
Honestly we don’t know why you’d risk doing it any other way!
