We know that for any rebrand project to be a success you HAVE to bring staff along on the journey.
They are the engine of your business. And don’t forget some of them could’ve been with you for decades and have a strong emotional attachment to the brand.
They may also have an intimate understanding of your business and your customers.
We seek their engagement and insight early on and then engage throughout a rebrand process to keep them informed and educated as to ‘what we’ve heard’ (the evidence), what does it mean (the strategy) and ‘how do we tell this story’ (the brand design) so they’re fully across the project.
So, they need to be engaged, they need to be educated, they need to love the outcome. Let’s make it happen.
