With our brand assessment we are deep-diving into your current brand – and let’s not forget this could be decades old!
We gather every branded (and unbranded) touchpoint (think websites, brochures, social etc) you’ve got within your business and assess its value against your business strategy and goals, from the perspective of your target audience.
Is it positioning you for success? Is it consistent? Is it memorable? Does it make sense?
And then we’ll know what is strong and we should leverage, what should we keep but needs to be evolved and what needs gotten rid of!
This means you’ll have a clear picture of how your brand is stacking up right now!