Contrary to widespread prejudice, rebranding is not a desperate act. Let's dive into what actually makes it a key strategic move.
Tag Archive for: Brand Positioning
Brand Alignment: Why It Matters More Than You Think
Branding, Brand Positioning, tough times, Brand improvements, Brand Strength, logo designBrand Alignment matters more than you think. and if your brand no longer reflects where your business is headed, it may be time to realign.
What makes a good logo more than just a pretty face?
Branding, Brand Strength, tough times, Brand improvements, logo design, Brand PositioningExplore what makes a good logo—more than just a pretty face—and how strategic design can elevate your brand's impact and business success.
Social Media: added value or wasted time?
Branding, tough times, Brand improvements, Brand Strength, Brand PositioningLet's discuss how social media could add amazing value to your comms, or simply be a complete waste of time and money.
Is Māori design for everyone?
Branding, Brand Positioning, Brand Strength, Brand improvements, tough timesIn this article, we explore why you absolutely need an authentic integration of Māori design and symbolism for relevant brand alignment.
Cost-free brand improvements: 3 Free Actionable Steps
Branding, Brand Positioning, Brand Strength, Brand improvements, tough timesToday we investigate some cost free brand improvements you can lead during tough economic times through 3 free and easy actionable steps.
Busy Bees
Brand design, Brand Positioning, Brand strategy, Brand workshops, Competitive analysis, consultingA brand with buzz! The leading global childcare centre brand Busy Bees needed a genuine NZ-inspired take on their brand to launch in Aotearoa.
Brand Positioning is the crux of your business and brand. A clear, unique and memorable position is very valuable for businesses. It unlocks the your business for success. In this short video we discu...