A brand with buzz
Brand workshops | Competitive Assessment | Brand Positioning | Brand Design | Illustrations /Graphic Assets
Busy bees is a well established and renowned early childcare education group. Started in the UK in the 1980’s, it grew globally through acquiring local key players around the world, spreading their education approach based on discovery and exploration of respectful relationships with children.
In New Zealand, they merged with the former Provincial Education Group, as they recognised the high standards they had regarding tamariki care in this country. From the start, Busy Bees understood the importance of childcare local anchorage and wanted to make sure international ownership and a change in name would not alter the perception of the high quality care these centres were about.
They came to us to help them develop a “kiwi” inspired version of the international brand to bear their great story and leverage Provincial Education equity to New Zealand parents.