Allevia: a modern healthcare brand for New Zealand, carrying forward a 140-year legacy through clarity and strategic naming.
Archive for: Naming
Naming is one of the most powerful tools a business has to shape perception, communicate purpose, and stand apart in its market. At Re:brand, we create names that don’t just sound right, they work strategically. Our naming process blends creativity with evidence, ensuring every name aligns with your positioning, audience, and long-term brand architecture. Whether developing a new venture, renaming an established business, or creating a product range, we ensure your name tells the right story from the start.
We transformed Franklin Family Support Services into Mai Lighthouse—a brand that empowers and guides whānau towards wellbeing.
A brand that is real. We helped Absolute Wilderness navigate a very successful rebrand to Real Meals to drive brand loyalty & sales.
Explore how we named Hawkeye Finance, a brand that brings clarity and perspective to property financing.
A brand for greater outcomes. A rebrand that allowed this organisation focus on helping their client's finance grow and protect their business, through the perfect legal advice, lead and support.
A brand that’s future-focused. Kirsty Burnett needed a brand to embody her commitment to support development project services in the Pacific area.
