Confused about the difference between Brand, marketing and advertising? Tim Dove from Re:brand clarifies our position on these three aspects and how they inter-relate.
Branding
Explore our collection of articles dedicated to the fascinating world of branding. In these insightful pieces, we delve into various aspects of branding, from the importance of a strong brand identity to effective strategies for brand differentiation. Discover expert tips, case studies, and industry trends that shed light on the power of branding in today’s competitive market.
Brand Positioning is the crux of your business and brand. A clear, unique and memorable position is very valuable for businesses. It unlocks the your business for success. In this short video we discu...
Our new series exploring a concept we call Brand Boxing in the Dark. Most businesses we see have NO IDEA about their own brand or the ecosystem they are operating and ‘fighting’ in. How can you ge...
Part 2 – Understanding your competitors – Boxing in the Dark
Branding, Video, Brand, Boxing in the dark, Competitive analysisPart two in our Boxing in the dark series. Understanding the competition is essential so you can who you are fighting against and how to beat them. Tim Dove explores the aspects you need to assess and...
Part three in our Boxing in the dark series. Your staff need true clarity and understanding of the brand so they can be your best advocates. Here Tim Dove explores the how to engage with staff/employe...
Part 4 in our series explores your customers. It's essential you understand and engage with your customers. This short video explores how and what to ask to give you this insights and build your brand...
A must watch - The summary video of our Brand Boxing in the Dark series. This summarises our 4 part approach and how to gain the most insight for your brand. Watch this first and if you're interested ...
Expanded your service line and now your customers are confused about what you do? Tim explains how to resolve such issues.
Your staff are critical to your business, yet it's amazing how often we see them confused and unable to articulate the brand. Tim Dove explores the issue is this video.
We’ve changed our name. Cluster Creative is now called Re:brand. For 20 years we’ve helped businesses become more valuable through our strategic and creative endeavours.
Branding should not be a woolly concept. Branding is one of the most powerful tools a business owner, director or marketing manager can leverage. Good branding helps elevate an organisation’s market...



