Expanded your service line and now your customers are confused about what you do? Tim explains how to resolve such issues.
Branding
Explore our collection of articles dedicated to the fascinating world of branding. In these insightful pieces, we delve into various aspects of branding, from the importance of a strong brand identity to effective strategies for brand differentiation. Discover expert tips, case studies, and industry trends that shed light on the power of branding in today’s competitive market.
Your staff are critical to your business, yet it's amazing how often we see them confused and unable to articulate the brand. Tim Dove explores the issue is this video.
Re:brand has won gold at the prestigious Transform Awards Asia Pacific 2018 in Hong Kong. “This year, the calibre of submission has been phenomenal, and the clients and agencies that have won have d...
We’ve changed our name. Cluster Creative is now called Re:brand. For 20 years we’ve helped businesses become more valuable through our strategic and creative endeavours.
Branding should not be a woolly concept. Branding is one of the most powerful tools a business owner, director or marketing manager can leverage. Good branding helps elevate an organisation’s market...
Like shedding skin, brand evolution is a natural process. It involves reflection and dealing with some hard truths. It involves some change! But it is rewarding and ultimately profitable.
If brand is such a valuable asset then why is it that businesses spend little or no time treating it as such? Of course one of the answers lies in the fact most businesses are head-down, bum-up, just ...
The issue that branding agencies have is quantifying the full range of benefits and value that is generated through a proper brand transformation process. Immeasurable yet measurable It’s hard to me...
As published in Idealog – May 2017 Humans are enamoured with the latest trends – what’s the hot new fad, what do I need to keep my eye out for, what will help my brand succeed, what does the lat...