Tag Archive for: Boxing in the dark

Part 1 – Brand Boxing in the Dark – Brand assessment

Branding, Video, Brand, Boxing in the dark

Our new series exploring a concept we call Brand Boxing in the Dark. Most businesses we see have NO IDEA about their own brand or the ecosystem they are operating and ‘fighting’ in. How can you ge...

Part 2 – Understanding your competitors – Boxing in the Dark

Branding, Video, Brand, Boxing in the dark, Competitive analysis

Part two in our Boxing in the dark series. Understanding the competition is essential so you can who you are fighting against and how to beat them. Tim Dove explores the aspects you need to assess and...

Part 3 – Staff Engagement – Boxing in the Dark

Branding, Video, Brand, Boxing in the dark

Part three in our Boxing in the dark series. Your staff need true clarity and understanding of the brand so they can be your best advocates. Here Tim Dove explores the how to engage with staff/employe...

Part 4 – Customers – Boxing in the Dark

Branding, Marketing, Video, Boxing in the dark

Part 4 in our series explores your customers. It's essential you understand and engage with your customers. This short video explores how and what to ask to give you this insights and build your brand...

WRAP UP – Brand Boxing in the Dark

Branding, Marketing, Video, Brand, Boxing in the dark

A must watch - The summary video of our Brand Boxing in the Dark series. This summarises our 4 part approach and how to gain the most insight for your brand. Watch this first and if you're interested ...