The ROI of Strategic Branding
– The Real Business Outcomes You Can Except
+300% increase in sales.
+70% growth in website traffic.
10x expansion – from 6 to 60 clinics.
These are real results from clients who invested in branding with us. And yet, we often hear the same hesitation: “But what’s the ROI on brand work?”
Here’s the truth — great branding is one of the most valuable investments you can make in your business. When done right, it unlocks measurable returns across your entire organisation.
So, what return can you expect from investing in your brand?
1. You claim a clearer, stronger market position
A powerful brand gives you an edge — it helps customers see exactly why you’re the better choice.
When Proactive, New Zealand’s leading accident rehabilitation provider, approached us, they’d outgrown their old identity. After in-depth brand and market analysis, we uncovered their unique treatment philosophy relying on the four corners of health — and built the brand around it.
The result:
Surge in high-quality job applicants and new partnerships
Stronger customer preference over competitors
Increased clarity around what makes them different
👉 Their rebrand didn’t just look better — it attracted the right people, and more client, in less than a year.
[→ See the Proactive case study ]
2. You strengthen brand equity and drive loyalty
Strong brands keep customers coming back — and bring in new ones through word of mouth and uber efficient marketing.
Mercy Hospice had a trusted name, but their brand hadn’t kept up. Misunderstood services meant the right people weren’t seeking them out.
We refreshed their brand to better reflect who they truly are: approachable, compassionate, community-focused – and most importantly open to everyone.
The result:
Improved public understanding of their services
Greater engagement from the community
A brand that now actively supports the organisation mission instead of holding it back
👉 Perception matters — and updating it helped Mercy fulfil their mission.
[→ See the Mercy Hospice case study ]
3. You multiply the ROI of your marketing and sales spend
When your brand is sharp and consistent, everything you do to promote your business performs better — even when you don’t have a big media budget.
Your marketing activities become more effective: With clear messaging and a strong identity, campaigns hit harder and convert faster.
The sales cycles are shorten: A strong brand builds trust early, so people come to the table already bought into who you are.
You gain some pricing power increases: Customers are more willing to pay for a brand they perceive as trustworthy, distinct, and high-quality.
Real Meals came to us a few years ago with a great product but a inconsistent brand and no cohesive shelf presence. After a full brand overhaul, including new messaging and impactful packaging design, their brand started doing the heavy lifting.
The result:
+300% increase in sales in 12 months
Achieved with minimal marketing spend — the new brand helped sell through clearer positioning and a stronger retail presence
A sales pitch aligned with the new identity made buyer conversations more successful
👉 A well-branded product sells more, even before you spend big on marketing.
[→ See the Real Meals case study]
4. You Attract Better Talent and Scale with Confidence
Your brand doesn’t just influence customers — it’s your biggest recruitment tool too. When your brand is working hard enough for you, top talents come to you. Because people want to work for companies with a clear vision and identity. Internal culture strengthens too. Employees feel connected to a clear purpose.
And the combination of these two factors simply ease Future growth: Once you’ve built trust, it’s simpler to launch new services or expand as people follow the brand they believe in.
Niko, a consultancy in the electrical engineering sector, was facing the same hiring struggles plaguing their entire industry. After renaming and repositioning their brand, they didn’t just look sharper — they started attracting the kind of talent that drives growth.
The result:
10% increase in workforce post-rebrand
Success in a market where hiring is tough and high-quality candidates are scarce
The brand now reflects the company’s modern culture, future vision, and clear sense of purpose — a magnet for aligned talent and a renewed source of motivation for long-term staff.
👉 The right brand lays the foundation for sustainable, scalable growth — inside and out.
[→ See the Niko case study]
Conclusion
Branding isn’t a sunk cost. It’s an engine for growth.
Done right, it brings in more customers, more revenue, better talent, and a stronger position in your market. Whether you’re scaling fast or future-proofing your business, your brand is the lever that makes it happen.
Branding isn’t a cost — it’s your business growth strategy.
About the Author: Sarah Bonnefoy
With over a decade of experience in brand building and marketing for major international brands, Sarah is passionate about uncovering a brand’s core needs and analysing market insights
