Brand Naming
Brand naming carries significant weight for a business, capturing the essence of everything it represents.
Octo Group naming and branding
Why is brand naming
so important?
Brand naming is both challenging and crucial for any business, as it embodies everything the brand stands for. Many approach it like naming a child, drawing inspiration from friends, family, or intuition. Yet naming a business is entirely different. A business already has a personality, a purpose, and an audience. If you’re starting a new venture, you must first define these qualities, your values, audience, and ambitions, before finding a name that brings them to life.
Effective names don’t come from chance or inspiration alone. They emerge from a structured, insight-driven process guided by strategy and a deep understanding of both the business and its customers.
We’ve won six
international Gold
Awards for brand
naming, more than
any other agency in
New Zealand.
We follow a proven process to create the best possible name for your business.
Whether it’s renaming a company with decades of history or developing a name for a startup, we have the expertise to find the ideal solution and guide you seamlessly through the transition from old to new.
If you need naming expertise, you’ve come to the right place. Whether it’s a subtle name tweak, a complete rebrand, or naming for a sub-brand or product, we know how to approach it with precision and creativity.
Brand naming, or name branding, is the art and science of creating a distinctive, memorable name for a product, service, or company. It’s often the first touchpoint between your business and its audience. A well-crafted name captures your brand’s essence, differentiates it from competitors, and evokes the right emotions and associations in the minds of your customers.
Our Brand
Naming services
- Naming strategy
- Naming ideas
- Naming testing
- Domain/legal checks
We tailor our brand naming approach to align with the unique goals and objectives of your brand.
Brand names
we’ve created for
our clients
Our Awards
Re:brand has won many international awards in recognition of our quality work on branding projects.
ChargeNet
A brand that leads the charge. A brand evolution for ChargeNet – New Zealand’s leader in EV charging and infrastructure.
Allevia
Allevia: a modern healthcare brand for New Zealand, carrying forward a 140-year legacy through clarity and strategic naming.
Mai Lighthouse
We transformed Franklin Family Support Services into Mai Lighthouse—a brand that empowers and guides whānau towards wellbeing.
Real Meals
A brand that is real. We helped Absolute Wilderness navigate a very successful rebrand to Real Meals to drive brand loyalty & sales.
Presbyterian Support Northern
Presbyterian Support Northern – A brand that empowers. The centennial charity brand needed a refresh, through cohesive and inclusive design.
Auckland Rescue
Auckland rescue – a brand that save lives. Read how we helped the Helicopter charity brand move to the forefront, boosting visibility.
NZ Piling
Discover how we transformed NZ Piling’s brand with a modern logo and a user-friendly website, driving their success.
Okin
Okin – a brand that’s dependable. Read how we rebranded the trusted office brand Icon to give it a stronger, consumer-focused identity.
Niko
A brand that electrifies. Electric power engineers from Niko needed to move away from their beloved name to avoid confusion with an certain EV giant.
Alliance Fire & Security
A brand that safeguards. How a refreshed brand identity sets a new standard for protection and reliability.
Octo
A brand that multitasks. Wanting to agglomerate three industrial service organisations, Mike came to us to find the perfect name and identity for the new brand.
Liquid IT
Branding that is fluid. A brand refresh for Liquid IT who are experiencing rapid growth as a new leader in IT services.
Augmento
Augmento, a brand that grows. Evolving from a traditional supplier to a strategic growth partner thanks to a refreshed approach to the brand.
Envisory
A brand that Energises. Envisory wanted to leverage and embrace their uniqueness to create a new future.
