Brand Naming
Diamond Winner — Best Naming Strategy for Mai Lighthouse
Re:brand won “Best Naming Strategy” – Diamond Award for Mai Lighthouse, a global award recognising the successful renaming of a historic brand.
We have also been recognised with seven Gold Awards for naming excellence at the Transform Branding Awards across Australasia and the Asia-Pacific. These awards reflect the strength of our naming work across a range of sectors.
Octo Group naming and branding
Why is brand naming
so important?
Brand naming is both challenging and crucial for any business, as it embodies everything the brand stands for. Many approach it like naming a child, drawing inspiration from friends, family, or intuition. Yet naming a business is entirely different. A business already has a personality, a purpose, and an audience. If you’re starting a new venture, you must first define these qualities, your values, audience, and ambitions, before finding a name that brings them to life.
Effective names don’t come from chance or inspiration alone. They emerge from a structured, insight-driven process guided by strategy and a deep understanding of both the business and its customers.
We’ve won more
international Awards
for brand naming,
than any other agency
in New Zealand.
We follow a proven process to create the best possible name for your business.
Whether it’s renaming a company with decades of history or developing a name for a startup, we have the expertise to find the ideal solution and guide you seamlessly through the transition from old to new.
If you need naming expertise, you’ve come to the right place. Whether it’s a subtle name tweak, a complete rebrand, or naming for a sub-brand or product, we know how to approach it with precision and creativity.
Brand naming, or name branding, is the art and science of creating a distinctive, memorable name for a product, service, or company. It’s often the first touchpoint between your business and its audience. A well-crafted name captures your brand’s essence, differentiates it from competitors, and evokes the right emotions and associations in the minds of your customers.
Our Brand
Naming services
- Naming strategy
- Naming ideas
- Naming testing
- Domain/legal checks
We tailor our brand naming approach to align with the unique goals and objectives of your brand.
Brand names
we’ve created for
our clients
Our portfolio of business renaming projects highlights the transformations we have delivered, from organisations pursuing a clean break to established brands refining their market position. Each case study demonstrates how a carefully crafted name can clarify strategy, strengthen stakeholder confidence and unlock future growth.
Cancer Support New Zealand
A brand that leads the charge. A brand evolution for ChargeNet – New Zealand’s leader in EV charging and infrastructure.
enteria™
A brand that leads the charge. A brand evolution for ChargeNet – New Zealand’s leader in EV charging and infrastructure.
Allevia
Allevia: a modern healthcare brand for New Zealand, carrying forward a 140-year legacy through clarity and strategic naming.
Mai Lighthouse
We transformed Franklin Family Support Services into Mai Lighthouse—a brand that empowers and guides whānau towards wellbeing.
Real Meals
A brand that is real. We helped Absolute Wilderness navigate a very successful rebrand to Real Meals to drive brand loyalty & sales.
Okin
Okin – a brand that’s dependable. Read how we rebranded the trusted office brand Icon to give it a stronger, consumer-focused identity.
Niko
A brand that electrifies. Electric power engineers from Niko needed to move away from their beloved name to avoid confusion with an certain EV giant.
Octo
A brand that multitasks. Wanting to agglomerate three industrial service organisations, Mike came to us to find the perfect name and identity for the new brand.
Augmento
Augmento, a brand that grows. Evolving from a traditional supplier to a strategic growth partner thanks to a refreshed approach to the brand.
Envisory
A brand that Energises. Envisory wanted to leverage and embrace their uniqueness to create a new future.
Hawkeye Finance
Explore how we named Hawkeye Finance, a brand that brings clarity and perspective to property financing.
Finance Law
A brand for greater outcomes. A rebrand that allowed this organisation focus on helping their client’s finance grow and protect their business, through the perfect legal advice, lead and support.
Future Partners
A brand that’s future-focused. Kirsty Burnett needed a brand to embody her commitment to support development project services in the Pacific area.
KRL
We created a new brand to launch the merger of the Kilbirnie Business Network with Rongotai and Lyall Bay – three distinctive areas in Wellington.
Capire
A brand that clarifies. Capire, formerly Helen Bradford Editor, needed a new brand to match the highly professional experience she has. Capire now delivers clarity.
pH7
A brand that neutralises hazards. PH7, formerly Dalton International, wanted to evolve their brand to stand out in a cluttered market and be more engaging to consumers.
SEQA
A BRAND THAT IS SECURE.
Design and rollout of information-security company SEQA, pronounced “secure”.
Intra
Branding that cares. A full rebrand, including name change, for New Zealand’s leading image-guided healthcare company.
ZeroJet
Formerly Voltaic Jet Systems, ZeroJet’s story began in 2014 when they opened the world’s first Jetsurf Experience Centre.
