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About Re:brand

Re:brand is dedicated to delivering exceptional, tailored solutions that meet each client’s unique needs. Our team of experienced professionals combines strategic thinking and creativity to produce innovative results that exceed expectations.

TIM DOVE
STRATEGIC DIRECTOR

Tim is the brand strategist and lead project manager based in Auckland. With 20 years experience including multiple branding awards, he specialises in brand assessment, competitive analysis, market positioning, digital strategy, and marketing. He loves getting in-depth insights from clients. What motivates him is that eureka moment of identifying a brand’s true essence.

LANCE PENNINGTON
ACCOUNT DIRECTOR

Lance is re:brand’s Auckland-based Account Director with over 30 years’ experience in advertising, branding, design, and consumer engagement. A multi-award-winning creative and client partner, he fosters collaboration and ensures seamless delivery of impactful projects. Passionate about connecting ideas with audiences, Lance brings valuable insight into design, strategy, and engagement.

ADAM ERRINGTON
CREATIVE DIRECTOR

Adam is the creative director and project manager. Iwi Ngāti Raukawa. With 30 years experience under his belt, he has won multiple international branding, design and illustration awards. He has specialised experience in brand strategy, brand naming, visual identity, Māori design, logos, infographics, illustration and web design. He has proven success in understanding technical business concepts and communicating them visually.

ROB MCALISTER
DESIGN DIRECTOR

Rob is our design and production manager based in Wellington, bringing over 35 years of experience and multiple web design awards. His expertise spans typography, graphic design, publications, web design, packaging, and point of sale. Having been at the forefront of the digital Mac revolution in graphic design, Rob developed a lasting passion for typographic trends and innovation in visual communication.

DAVID JOHNSON
WEB DIRECTOR

Based in Wellington, David is our lead digital developer with over 30 years of experience in web development. His expertise spans coding, SEO, WordPress, server configuration, website security, and e-commerce. David excels at explaining complex web concepts clearly and stays current with the latest digital trends through active involvement in web communities.

We are local specialists with global recognition

We specialise in developing brand strategies that strengthen market position and drive recognition. Our approach combines in-depth brand analysis and competitor research to uncover the unique qualities that set our clients apart. From there, we craft a clear, compelling brand strategy — which may include a new logo, website, marketing collateral, or even a new name — to ensure every brand stands out with confidence in its industry.

Raising the Bar

With over two decades of experience building powerful brands for New Zealand businesses, Re:brand has earned a reputation for delivering exceptional value and results. Our commitment to excellence has kept us at the forefront of a constantly evolving industry, leading the way in redefining what branding means for modern businesses. Driven by passion and purpose, we help our clients achieve their goals through strategic, creative, and effective branding.

Re:brand is an evidence-based, creative brand agency that delivers stunningly simple outcomes to complex business problems.

Our beliefs:

Brand is evidence-led

Brand is a business process

Brand is not a logo

Brand is your greatest asset

re:brand is re:sponsible

We are committed to sustainable practices that minimise our environmental footprint. Supporting local enterprises is a core value, reflected in our ongoing partnerships with businesses within our community.

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