Your business name is KEY to your business, yet most owners go about naming the completely wrong way. This short video explores the pitfalls business owners get in to and how to do it properly yoursel...
Marketing
Confused about the difference between Brand, marketing and advertising? Tim Dove from Re:brand clarifies our position on these three aspects and how they inter-relate.
Part 4 in our series explores your customers. It's essential you understand and engage with your customers. This short video explores how and what to ask to give you this insights and build your brand...
A must watch - The summary video of our Brand Boxing in the Dark series. This summarises our 4 part approach and how to gain the most insight for your brand. Watch this first and if you're interested ...
If brand is such a valuable asset then why is it that businesses spend little or no time treating it as such? Of course one of the answers lies in the fact most businesses are head-down, bum-up, just ...
The issue that branding agencies have is quantifying the full range of benefits and value that is generated through a proper brand transformation process. Immeasurable yet measurable It’s hard to me...
As published in Idealog – May 2017 Humans are enamoured with the latest trends – what’s the hot new fad, what do I need to keep my eye out for, what will help my brand succeed, what does the lat...
