Thought

Steve West and Bailey Gorst from ChargeNet explain the positive impacts our brand journey had on their business.   Carrie Hobson and Stephen Leavy discuss how their business changed through and post the rebrand.   Mark Keegan takes us through what Re:brand did and how it helped their new business.

Steve West and Bailey Gorst from ChargeNet explain the positive impacts our brand journey had on their business.

Come and join our Auckland team and help deliver more award-winning for our clients.

We are now proudly a part of the Sustainable Business Network which helps empower business so people and nature prosper.

More branding awards for 2020 For the fifth consecutive year we’ve enter we’ve picked up numerous awards at the prestigious 2020 Transform Australasia Branding Awards. We submitted some work for Te Kupenga and were judged:

Hobson Leavy Executive Search talk about their branding. They explain how a strong brand has helped them increase profit and win them premium assignments.

  Mark Keegan from SEQA Information Security talks about their new brand. He explains how their branding has positioned them as a modern leader in cyber security and how it has improved staff culture.

Any business can be successful in the good times but in tough times hit those brands that are ‘relevant’ to their target market are the ones who succeed.

We’ve just won GOLD at the prestigious 2019 Transform Asia Pacific Branding Awards which were presented in Shanghai, China.

People have been asking us “Why do we enter the Transform Brand awards?”.
Well, I’m pleased you asked. Find out the rationale here.

Tim Dove, Strategic Director, on why we believe branding is a business process. This expands upon the traditional ‘design approach’ to branding to deliver true value to your business. Find out more now.

Adam Errington, Creative Director, challenges the perception that a brand is not a logo. He also explains what aspects we do look at when constructing a logo. Watch to find out what they are.

Tim Dove, Strategic Director, explains our approach to branding – evidence led. This process is different to the traditional design company approach to branding. Watch this to find out why.

Tim Dove, Strategic Director, talks about why we believe your brand is your greatest asset. And, discovering that in your business can help you make any decision you’re facing. A must watch.

Brand authenticity is more and more important these days. Younger generations won’t stand for fake brands. Find out what authenticity is and how to establish it in your brand.

Run a service based business? We’ve seen common problems over the years. Find out the insights to help your brand here.

#Branding for #Startups. Starting a new business but have no money for branding? Here are some key tips to get you off the ground with a brand that will still deliver results.

A guide to your What, How Why. This simple tool helps refine and distill your business and brand for maximum competitive advantage.

Your business name is KEY to your business, yet most owners go about naming the completely wrong way. This short video explores the pitfalls business owners get in to and how to do it properly yourself. Love to hear any naming issues you’re facing in business.

Confused about the difference between Brand, marketing and advertising? Tim Dove from Re:brand clarifies our position on these three aspects and how they inter-relate.

Considering some brand work for your business? Watch this short video for 9 key tips to ensure you make the right decision and maximise the chance of success of the rebrand process.

Brand Positioning is the crux of your business and brand. A clear, unique and memorable position is very valuable for businesses. It unlocks the your business for success. In this short video we discuss what it is, how it’s formed and what you can do about it.

Our new series exploring a concept we call Brand Boxing in the Dark. Most businesses we see have NO IDEA about their own brand or the ecosystem they are operating and ‘fighting’ in. How can you get ahead when you have zero clarity about what to do. This series explores four parts to look to get you started. Part 1 is understanding your own brand.

Part two in our Boxing in the dark series. Understanding the competition is essential so you can who you are fighting against and how to beat them. Tim Dove explores the aspects you need to assess and what to then do with this information in this short video.

Part three in our Boxing in the dark series. Your staff need true clarity and understanding of the brand so they can be your best advocates. Here Tim Dove explores the how to engage with staff/employees and what that means for your brand in this short video.

Part 4 in our series explores your customers. It’s essential you understand and engage with your customers. This short video explores how and what to ask to give you this insights and build your brand.

A must watch – The summary video of our Brand Boxing in the Dark series. This summarises our 4 part approach and how to gain the most insight for your brand. Watch this first and if you’re interested delve into each episode to learn more.

Expanded your service line and now your customers are confused about what you do? Tim explains how to resolve such issues.

One of the most common issues we hear is “we’re being left behind by our competitors” or “we look so dated”. Tim Dove explains what you need to do to get your competitive advantage back in this short video.

Tim Dove explains how you might be confusing your current and potential clients, and how to help resolve that issue.

Your staff are critical to your business, yet it’s amazing how often we see them confused and unable to articulate the brand. Tim Dove explores the issue is this video.

Re:brand has won gold at the prestigious Transform Awards Asia Pacific 2018 in Hong Kong. “This year, the calibre of submission has been phenomenal, and the clients and agencies that have won have demonstrated outstanding creative ability and strategic insight”.

We’ve changed our name. Cluster Creative is now called Re:brand. For 20 years we’ve helped businesses become more valuable through our strategic and creative endeavours. We’ve helped countless clients distill who they are, how they position themselves in the marketplace, how they talk and sell themselves and how they creatively differentiate themselves. It’s been fun.

Branding should not be a woolly concept. Branding is one of the most powerful tools a business owner, director or marketing manager can leverage. Good branding helps elevate an organisation’s market position in the mind of the customer. So what is a brand? Let’s cut to the chase – branding is not just a logo. An image is only as good as the meaning it carries. Nor is it just the words. It is the sentiment behind the communication that is the brand.

Like shedding skin, brand evolution is a natural process. It involves reflection and dealing with some hard truths. It involves some change! But it is rewarding and ultimately profitable. The initial considerations can be split into three parts: BRAND ASSESSMENT You need to start with your own brand. Most businesses or owner have little idea about how the brand overall looks across every brand touchpoint.

If brand is such a valuable asset then why is it that businesses spend little or no time treating it as such? Of course one of the answers lies in the fact most businesses are head-down, bum-up, just trying to deal with the daily operation of their business and finding the next sale. But if you can change your perspective to know investing in your most valuable asset pays off handsomely then you’re on to a winner.

The issue that branding agencies have is quantifying the full range of benefits and value that is generated through a proper brand transformation process. Immeasurable yet measurable It’s hard to measure staff understanding of a brand so they can communicate it properly and what that does to the bottom-line. It’s hard to measure whether a sale came from a brand understanding or its true position in the marketplace and communicating that clearly versus the ad run on Neighbourly.

When Liquid IT asked us to come up with a way to decorate their new meeting area we thought about their brand values. One of them is that IT should be integrated so well that it should be invisible. So we integrated the logo by using the same material as the wall.

Our creative director Adam also does illustration and enjoys sketching in his leisure time. More on Instagram.

As published in Idealog – May 2017 Humans are enamoured with the latest trends – what’s the hot new fad, what do I need to keep my eye out for, what will help my brand succeed, what does the latest research say and how does all this impact upon my brand, business and bottom line.