From our experience these are the three most common benefits of good branding:
A unique, meaningful position in the market
Internal clarity around the business – improving culture and pride
Increased business value.
- All
- Awards
- Brand Strategy
- Design
- Marketing
- Staff
- Video
Brand is a business process
Tim Dove, Strategic Director, on why we believe branding is a business process. This expands upon the traditional ‘design approach’ to branding to deliver true value to your business. Find out more now.
Brand is evidence led
Tim Dove, Strategic Director, explains our approach to branding – evidence led. This process is different to the traditional design company approach to branding. Watch this to find out why.
Brand is not a logo
Adam Errington, Creative Director, challenges the perception that a brand is not a logo. He also explains what aspects we do look at when constructing a logo. Watch to find out what they are.
Brand is your greatest asset
Tim Dove, Strategic Director, talks about why we believe your brand is your greatest asset. And, discovering that in your business can help you make any decision you’re facing. A must watch.
Part 1 – Brand Boxing in the Dark – Brand assessment
Our new series exploring a concept we call Brand Boxing in the Dark. Most businesses we see have NO IDEA about their own brand or the ecosystem they are operating and ‘fighting’ in. How can you get ahead when you have zero clarity about what to do. This series explores four parts to look to get you started. Part 1 is understanding your own brand.
Part 2 – Understanding your competitors – Boxing in the Dark
Part two in our Boxing in the dark series. Understanding the competition is essential so you can who you are fighting against and how to beat them. Tim Dove explores the aspects you need to assess and what to then do with this information in this short video.
Part 3 – Staff Engagement – Boxing in the Dark
Part three in our Boxing in the dark series. Your staff need true clarity and understanding of the brand so they can be your best advocates. Here Tim Dove explores the how to engage with staff/employees and what that means for your brand in this short video.
Brand Issue #1 – Expanding service/product line
Expanded your service line and now your customers are confused about what you do? Tim explains how to resolve such issues.
Brand issue #2 – Being left behind by the competition?
One of the most common issues we hear is “we’re being left behind by our competitors” or “we look so dated”. Tim Dove explains what you need to do to get your competitive advantage back in this short video.
Brand issue #3 – Are your customers confused?
Tim Dove explains how you might be confusing your current and potential clients, and how to help resolve that issue.
Brand Issue #4 – Are your staff confused?
Your staff are critical to your business, yet it’s amazing how often we see them confused and unable to articulate the brand. Tim Dove explores the issue is this video.
2018 Transform Branding Awards
Re:brand has won gold at the prestigious Transform Awards Asia Pacific 2018 in Hong Kong. “This year, the calibre of submission has been phenomenal, and the clients and agencies that have won have demonstrated outstanding creative ability and strategic insight”. Andrew Thomas, publishing editor at Transform magazine “Established in 2009, the Transform Awards has evolved into a celebration of the indispensable […]
Cluster > Re:brand
We’ve changed our name. Cluster Creative is now called Re:brand. For 20 years we’ve helped businesses become more valuable through our strategic and creative endeavours. We’ve helped countless clients distill who they are, how they position themselves in the marketplace, how they talk and sell themselves and how they creatively differentiate themselves. It’s been fun. We’re extremely proud of the […]
What is a brand?
Branding should not be a woolly concept. Branding is one of the most powerful tools a business owner, director or marketing manager can leverage. Good branding helps elevate an organisation’s market position in the mind of the customer. So what is a brand? Let’s cut to the chase – branding is not just a logo. An image is only as […]
Rebranding considerations
Like shedding skin, brand evolution is a natural process. It involves reflection and dealing with some hard truths. It involves some change! But it is rewarding and ultimately profitable. The initial considerations can be split into three parts: BRAND ASSESSMENT You need to start with your own brand. Most businesses or owner have little idea about how the brand overall […]
Benefits of a well designed brand
If brand is such a valuable asset then why is it that businesses spend little or no time treating it as such? Of course one of the answers lies in the fact most businesses are head-down, bum-up, just trying to deal with the daily operation of their business and finding the next sale. But if you can change your perspective […]
Is brand measurable?
The issue that branding agencies have is quantifying the full range of benefits and value that is generated through a proper brand transformation process. Immeasurable yet measurable It’s hard to measure staff understanding of a brand so they can communicate it properly and what that does to the bottom-line. It’s hard to measure whether a sale came from a brand […]
Brand décor
When Liquid IT asked us to come up with a way to decorate their new meeting area we thought about their brand values. One of them is that IT should be integrated so well that it should be invisible. So we integrated the logo by using the same material as the wall.
Sketchbook
Our creative director Adam also does illustration and enjoys sketching in his leisure time. More on Instagram.
Four key branding trends in 2017
As published in Idealog – May 2017 Humans are enamoured with the latest trends – what’s the hot new fad, what do I need to keep my eye out for, what will help my brand succeed, what does the latest research say and how does all this impact upon my brand, business and bottom line. Landor’s president of North America, […]
Brand is a business process
Tim Dove, Strategic Director, on why we believe branding is a business process. This expands upon the traditional ‘design approach’ to branding to deliver true value to your business. Find out more now.
Brand is evidence led
Tim Dove, Strategic Director, explains our approach to branding – evidence led. This process is different to the traditional design company approach to branding. Watch this to find out why.
Brand is not a logo
Adam Errington, Creative Director, challenges the perception that a brand is not a logo. He also explains what aspects we do look at when constructing a logo. Watch to find out what they are.
Brand is your greatest asset
Tim Dove, Strategic Director, talks about why we believe your brand is your greatest asset. And, discovering that in your business can help you make any decision you’re facing. A must watch.
Part 1 – Brand Boxing in the Dark – Brand assessment
Our new series exploring a concept we call Brand Boxing in the Dark. Most businesses we see have NO IDEA about their own brand or the ecosystem they are operating and ‘fighting’ in. How can you get ahead when you have zero clarity about what to do. This series explores four parts to look to get you started. Part 1 is understanding your own brand.
Part 2 – Understanding your competitors – Boxing in the Dark
Part two in our Boxing in the dark series. Understanding the competition is essential so you can who you are fighting against and how to beat them. Tim Dove explores the aspects you need to assess and what to then do with this information in this short video.
Part 3 – Staff Engagement – Boxing in the Dark
Part three in our Boxing in the dark series. Your staff need true clarity and understanding of the brand so they can be your best advocates. Here Tim Dove explores the how to engage with staff/employees and what that means for your brand in this short video.
Brand Issue #1 – Expanding service/product line
Expanded your service line and now your customers are confused about what you do? Tim explains how to resolve such issues.
Brand issue #2 – Being left behind by the competition?
One of the most common issues we hear is “we’re being left behind by our competitors” or “we look so dated”. Tim Dove explains what you need to do to get your competitive advantage back in this short video.
Brand issue #3 – Are your customers confused?
Tim Dove explains how you might be confusing your current and potential clients, and how to help resolve that issue.
Brand Issue #4 – Are your staff confused?
Your staff are critical to your business, yet it’s amazing how often we see them confused and unable to articulate the brand. Tim Dove explores the issue is this video.
2018 Transform Branding Awards
Re:brand has won gold at the prestigious Transform Awards Asia Pacific 2018 in Hong Kong. “This year, the calibre of submission has been phenomenal, and the clients and agencies that have won have demonstrated outstanding creative ability and strategic insight”. Andrew Thomas, publishing editor at Transform magazine “Established in 2009, the Transform Awards has evolved into a celebration of the indispensable […]
Cluster > Re:brand
We’ve changed our name. Cluster Creative is now called Re:brand. For 20 years we’ve helped businesses become more valuable through our strategic and creative endeavours. We’ve helped countless clients distill who they are, how they position themselves in the marketplace, how they talk and sell themselves and how they creatively differentiate themselves. It’s been fun. We’re extremely proud of the […]
What is a brand?
Branding should not be a woolly concept. Branding is one of the most powerful tools a business owner, director or marketing manager can leverage. Good branding helps elevate an organisation’s market position in the mind of the customer. So what is a brand? Let’s cut to the chase – branding is not just a logo. An image is only as […]
Rebranding considerations
Like shedding skin, brand evolution is a natural process. It involves reflection and dealing with some hard truths. It involves some change! But it is rewarding and ultimately profitable. The initial considerations can be split into three parts: BRAND ASSESSMENT You need to start with your own brand. Most businesses or owner have little idea about how the brand overall […]
Benefits of a well designed brand
If brand is such a valuable asset then why is it that businesses spend little or no time treating it as such? Of course one of the answers lies in the fact most businesses are head-down, bum-up, just trying to deal with the daily operation of their business and finding the next sale. But if you can change your perspective […]
Is brand measurable?
The issue that branding agencies have is quantifying the full range of benefits and value that is generated through a proper brand transformation process. Immeasurable yet measurable It’s hard to measure staff understanding of a brand so they can communicate it properly and what that does to the bottom-line. It’s hard to measure whether a sale came from a brand […]
Brand décor
When Liquid IT asked us to come up with a way to decorate their new meeting area we thought about their brand values. One of them is that IT should be integrated so well that it should be invisible. So we integrated the logo by using the same material as the wall.
Sketchbook
Our creative director Adam also does illustration and enjoys sketching in his leisure time. More on Instagram.
Four key branding trends in 2017
As published in Idealog – May 2017 Humans are enamoured with the latest trends – what’s the hot new fad, what do I need to keep my eye out for, what will help my brand succeed, what does the latest research say and how does all this impact upon my brand, business and bottom line. Landor’s president of North America, […]
