Brand Strategy
Brand strategy hinges on well-founded insights that define a distinctive point of difference for your business.
New Zealand Banking Association branding
What is your brand
strategy?
One that is authentic to you.
One that your customers will resonate with.
One your staff will love.
The strategy for your brand is process that entails dissecting all the knowledge acquired about your business and its operating environment, then crafting it into a clear, concise, and compelling narrative.
What does brand
strategy deliver?
Understanding
Achieving “external clarity” for your audience requires an unpacking of your business and redefining the core components – “what” you do as a business, “how” you do it in a unique way, and “why”.
This helps clarify your position in the market and knowing this is key to understanding where you should be.
Positioning
Our strategy involved compiling a matrix to illustrate the positioning of all players within your market landscape.
This helps us to identify any disconnects with your brand and service, thereby helping to devise a strategy to connect your company’s message, values, and mission.
Naming and architecture
Some clients may require a new name, while others may need a new brand architecture (either a single brand or multiple brands).
Your business name serves as a crucial vehicle for conveying its core purpose and culture. Crafting the right name involves a scientific strategy infused with creativity.
Shaping
As we embark on the journey to create the core of your brand, a unique Brand Story starts to emerge.
Our brand strategy involves crafting impeccable taglines, brand messages, formal positioning statements, and casual BBQ conversation pieces all stem from insights gleaned from both consumers and staff.
Our Brand
Strategy services
• Market Positioning
• Naming or re-naming
• Brand Architecture
• Brand Story, taglines
We customize our brand strategy approach to suit the unique needs of your branding objectives.
