Brand Strategy
Brand strategy hinges on well-founded insights that define a distinctive point of difference for your business.
New Zealand Banking Association branding
What is your brand
strategy?
One that is authentic to you.
One that your customers will resonate with.
One your staff will love.
The strategy for your brand is a process that involves analysing everything learned about your business and its environment, then shaping it into a clear, concise, and compelling narrative.
What does brand
strategy deliver?
Understanding
Achieving “external clarity” for your audience requires an unpacking of your business and redefining the core components – “what” you do as a business, “how” you do it in a unique way, and “why”.
This helps clarify your position in the market and knowing this is key to understanding where you should be.
Positioning
Our strategy involves developing a matrix to map the positioning of every competitor within your market landscape.
This helps identify gaps or misalignments between your brand and its audience, enabling us to craft a strategy that connects your company’s message, values, and mission more effectively.
Naming and architecture
Some clients may require a new name, while others may need a new brand architecture (either a single brand or multiple brands).
Your business name serves as a crucial vehicle for conveying its core purpose and culture. Crafting the right name involves a scientific strategy infused with creativity.
Shaping
As we begin shaping the core of your brand, a distinctive Brand Story starts to take form.
Our strategy focuses on developing everything from powerful taglines and brand messages to formal positioning statements and even the kind of informal “BBQ conversation” lines that capture your essence. Every element is grounded in insights gathered from both your consumers and your team.
Our Brand
Strategy services
• Market Positioning
• Naming or re-naming
• Brand Architecture
• Brand Story, taglines
We customize our brand strategy approach to suit the unique needs of your branding objectives.
