Explore our brand insights and ideas through our videos and articles. We unpack the key elements of a successful branding journey, from strategy and execution to engaging content and continuous evaluation, to help you build a brand that performs and endures.
At the core of our branding approach is the belief that every element of your brand must serve a purpose and drive business value.
Brand insights are a clear understanding of how your brand is perceived and performs in the market, helping you make smarter branding decisions. Join us as we explore the intricacies of building a strong, memorable brand.
Brand Alignment: Why It Matters More Than You Think
Brand Alignment matters more than you think. and if your brand no longer reflects where your business is headed, it may be time to realign.
The Real ROI of Branding: What You Can Expect?
The real ROI of branding: what you can expect in measurable growth, stronger market position, better talent attraction, and higher-performing marketing.
Rebranding is not a desperate act
Contrary to widespread prejudice, rebranding is not a desperate act. Let’s dive into what actually makes it a key strategic move.
What’s in a name?
Discover how the perfect brand name connects with your audience, stands out in the market, and adapts seamlessly over time.
Finalist for Creative Director of the Year!
Our Creative Director, Adam Errington, is a finalist for Creative Director of the Year at the 2024 Transform Awards: Read more about his journey!
We’ve been shortlisted
This year again, We’ve made it to the winner’s shortlist for six categories at the 2024 Transform Awards. Discover who and what made the cut!
What makes a good logo more than just a pretty face?
Explore what makes a good logo—more than just a pretty face—and how strategic design can elevate your brand’s impact and business success.
Being a Kiwi brand overseas: what to leverage?
Learn what you should leverage to make the most of your kiwiness overseas, so that your Kiwi brand get traction with global audience!
Social Media: added value or wasted time?
Let’s discuss how social media could add amazing value to your comms, or simply be a complete waste of time and money.
Brand Positioning finally (fully) explained.
Let’s truly dive into what Brand Positioning really means. What does it take to decide on one? And how can this transform your business?
Is Māori design for everyone?
In this article, we explore why you absolutely need an authentic integration of Māori design and symbolism for relevant brand alignment.
Cost-free brand improvements: 3 Free Actionable Steps
Today we investigate some cost free brand improvements you can lead during tough economic times through 3 free and easy actionable steps.
What is SEO and why is this linked to your brand and your business success?
Our highly experienced Web Director David explains what is SEO and why it is linked to your brand and your business success.
Is my website CMS that important?
About two-thirds of all websites, use a content management system (CMS). But why do they? And is it that important? let’s figure it out!
Customer insight & rebranding
Understanding your customers true needs are essential to succeed in the market. We use this evidence to help lead our brand process. Find our how here.
Branding & staff engagement
We know that for any rebrand project to be a success you HAVE to bring staff along on the journey. Find out how in this short video.
Competitive Analysis
Business is a competition – let’s not forget. Sarah discusses why we work hard to understand the competitive landscape.
Our brand Assessment – what is it?
We assess your brand to analyse deeply understand how it works currently. Then we know what to keep and what to remove for the future.
Evidence-led branding™
Our whole ethos is evidence-led branding. It’s a bit unique so find our more about this method in this short video.
What is our Brand Health Check™?
We’ve built a free tool called the Brand Health Check. It’s designed to help business owners, directors or marketing managers take a quick self-assessment of 5 core areas of their business and brand.
How is your brand shaping up in today’s market?
