Brand Naming
Brand naming carries significant weight for a businesses, encompassing everything it stands for.
Octo Group naming and branding
Why is brand naming
so important?
Brand naming is indeed challenging, and it carries significant weight for businesses. Some approach it with the same reverence as naming a child, hoping for divine
inspiration or brilliant suggestions from friends, workers, or families. However, the truth is that naming a business in this manner often doesn’t yield the desired results.
Good names are the result of a methodical process and a clear strategy, all based on good insights.
We have won 4
international GOLD
awards specifically for
name branding – more
than any other New
Zealand agency
We have a proven process for creating the best name for your business.
Whether it’s new name for a company with half a century of history or crafting a new name for a startup, we possess the expertise to identify the optimal name and smoothly navigate the transition from an old name to the new one.
If you need naming you’ve come to right place.
Whether you need a name ‘tweak’, or a new name, or sub-brand naming or product naming – we know how to approach it.
Name branding, or brand naming, is the process of creating a distinctive and memorable name for a product, service, or company. It’s a crucial aspect of branding because the name is often the first point of contact between a business and its audience. A well-chosen name can convey the essence of the brand, differentiate it from competitors, and evoke positive emotions or associations in the minds of consumers.
Our Brand
Naming services
- Naming Strategy
- Naming ideas
- Naming testing
- Domain/Legal checks
We customize our brand naming approach to suit the unique needs of your branding objectives.
Brand names we
have produced for
our clients
Mai Lighthouse
We transformed Franklin Family Support Services into Mai Lighthouse—a brand that empowers and guides whānau towards wellbeing.
Real Meals
A brand that is real. We helped Absolute Wilderness navigate a very successful rebrand to Real Meals to drive brand loyalty & sales.
Auckland Rescue
Auckland rescue – a brand that save lives. Read how we helped the Helicopter charity brand move to the forefront, boosting visibility.
Okin
Okin – a brand that’s dependable. Read how we rebranded the trusted office brand Icon to give it a stronger, consumer-focused identity.
Niko
A brand that electrifies. Electric power engineers from Niko needed to move away from their beloved name to avoid confusion with an certain EV giant.
Octo
A brand that multitasks. Wanting to agglomerate three industrial service organisations, Mike came to us to find the perfect name and identity for the new brand.
ZeroJet
Formerly Voltaic Jet Systems, ZeroJet’s story began in 2014 when they opened the world’s first Jetsurf Experience Centre.
Augmento
Augmento, a brand that grows. Evolving from a traditional supplier to a strategic growth partner thanks to a refreshed approach to the brand.
Envisory
A brand that Energises. Envisory wanted to leverage and embrace their uniqueness to create a new future.
Bastion – Security Group
A brand that protects. Facing a pivotal merger, Bastion Security Group needed a relevant, unified identity.
Revive Residential
A brand that revives. A rebrand that allowed this amazing building company demonstrate they were not your typical builder.
Hawkeye Finance
Explore how we named Hawkeye Finance, a brand that brings clarity and perspective to property financing.
Finance Law
A brand for greater outcomes. A rebrand that allowed this organisation focus on helping their client’s finance grow and protect their business, through the perfect legal advice, lead and support.
Growing Spaces
A brand that’s grounded. A proud Māori owned and operated business, ready to embrace their whakapapa and leverage this part of their identity to create “spaces that matter”.
Future Partners
A brand that’s future-focused. Kirsty Burnett needed a brand to embody her commitment to support development project services in the Pacific area.
