Destination KRL

Brand Naming | Brand Research | Strategy | Branding Design

Suburban branding for the combined Kilbirnie, Rongotai and Lyall Bay (KRL) area in Wellington.

Rebrand created a new brand to launch the merger of the Kilbirnie Business Network with Rongotai and Lyall Bay – three distinctive areas in Wellington. The final solution was to name the area ‘KRL’ and design a logo in the style of a luggage tag because it’s beside the airport.

The logo also reflects the fact that KRL is a ‘destination area’ which means Wellingtonians tend to make a purposeful trip there to either shop, play sport, or catch a plane.

The campaign is called Destination KRL and the business network simply KRL.


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