Post the rebrand we had a clear understanding of our value and our market positioning that we as Directors understood and could articulate to our staff and clients alike.
We had a unique story which was memorable and we knew who we were and what our points of difference were and our collateral, presentations and website reflected that consistency. The market understood who we were, how we were different and why they should buy with us.
I do think the rebrand galvanised the culture and our identity. It is a modern, “fluid” and cool brand that people see as fresh, contemporary and trustworthy. It’s got a nice edge to it but its friendly and fun. It reflects who we are and we reflect it.
The branding made us look and feel professional and sales have doubled as a consequence.