Services

People believe in brand, not marketing

Brand Strategy & Research

Your brand is your most valuable asset

People come and go, but reputation stays. Brand is arguably why someone trusts a business. Your brand’s unique position in the marketplace is the crux of it, so we provide strategic services to achieve that.

Brand assessment | Competitor analysis | Staff engagement | Client depth interviews | Market positioning | Brand Personality | Brand Architecture | Brand Blueprint™ | See here for Brand Naming

Competitor analysis

Illo Competitors

Market positioning

Illo Strategy

Brand architecture

Illo Identity

Staff engagement

Illo Marketing

Research – because your brand should be evidence led

Without the right brand-research you can’t make the best business decisions. We use the very latest validated research methodology:

Brand Experience

  1. Brand Awareness and Performance
  2. Creative Testing
  3. Attitude and Usage Testing
  4. Digital Advertising Brand Lift
  5. Brand Perceptions
  6. Brand Diagnostic
  7. Digital Advertising Brand Lift

Customer Experience

  1. Relational NPS
  2. Touchpoint NPS (Transactional NPS)
  3. Customer Satisfaction Score (CSAT)
  4. Transactional Customer Effort Score (CES)

Employee Experience

  1. Training and Feedback
  2. Team Event Feedback
  3. Benefits and Perks
  4. Manager Feedback eNP

Product Experience

  1. Pricing Study (Van Westendorp)
  2. Product Concept Testing
  3. Product Naming
  4. Pricing Study (Gabor Grander)
  5. Product Optimization (Cart Sort)
  6. Needs-Based Analysis
  7. Product Ad Testing
  8. Product Satisfaction
  9. Feature Awareness

Brand Design

Brand is not a logo

A logo is an important brand asset, but a valuable brand is one that is unified and performs on all fronts. We use strategy-led design to improve consistency and engagement in all communications.

Visual identity | Logo | Imagery | Brand messaging | Copywriting | Photography | Brand guidelines

  • We are an award-winning brand agency. Recently we have won ...

  • A BRAND THAT IS SECURE Design and rollout of information-sec...

  • BRANDING THAT IS CERTAIN A brand refresh for Qual IT – a l...

  • BRANDING THAT FINDS LEADERS Rebranding for NZ’s leadin...

Web Design

Websites built with brand in mind

Website design is critical to brand perception, so we build and manage websites. We build on the cutting edge of WordPress technology which is by far the most supported platform on the web today.

Web Development | SEO | E-commerce | Shop | Membership | Site Support

Brand Marketing and Advertising

Design is the difference

Every communication touchpoint should be designed well. Graphic Design is critical – people will quietly judge you on it. We design (and write) a wide range marketing and advertising collateral that builds brand value by stimulating interaction and consumption.

Corporate collateral | Websites | Advertising | Infographics | Signage | Uniforms | Packaging | Illustration | Publications

Our Awards

We continue to win brand and design awards. For perspective these ‘Gold’ awards mean being the very best in all of Asia Pacific.

  • 2019 GOLD – TRANSFORM branding awards (Asia Pacific) – SEQA – Best naming strategy
  • 2019 SILVER – TRANSFORM branding awards (Asia Pacific) – SEQA – Best rebrand in the IT sector
  • 2019 BRONZE – TRANSFORM branding awards (Asia Pacific) – QUAL IT – Best rebrand in the IT sector
  • 2019 BRONZE – TRANSFORM branding awards (Asia Pacific) – LIQUID IT – Best use of a visual property
  • 2018 GOLD – TRANSFORM branding awards (Asia Pacific) – Intra – Best rebrand in the Healthcare sector
  • 2018 SILVER – TRANSFORM branding awards (Asia Pacific) – Mercy Hospice – Best rebrand in the Not-for-profit sector
  • 2018 SILVER – TRANSFORM branding awards (Asia Pacific)
    Mercy Hospice – Best internal communication during a rebrand process
  • 2018 HIGHLY COMMENDED – TRANSFORM branding awards (Asia Pacific) – Intra – Best re-naming strategy for a brand project
  • 2016 SILVER – TRANSFORM branding awards (Asia Pacific) – Hobson Leavy – Best rebrand in the professional services sector
  • 2015 GOLD – TRANSFORM branding awards (Asia Pacific) – Proactive – Best rebrand in the healthcare sector
  • 2015 SILVER – TRANSFORM branding awards (Asia Pacific) – Proactive – Best rebrand related to change in mission, values or positioning
  • GOLD – NZ Best Design Awards
  • GOLD – NZ Pride In Print Awards
  • GOLD – AAP Publishing Awards
  • WINNER – Chill NZ Image Competition
  • Published articles – Idealog, TheArtBookUK, NZHerald, Dompost.

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