Mark Keegan from SEQA Information Security talks about their new brand. He explains how their branding has positioned them as a modern leader in cyber security and how it has improved staff culture.
SEQA talk about their new brand
Related Articles
-
Brand Positioning – the crux of your business & brand
Brand Positioning is the crux of your business and brand. A clear, unique and memorable position is very valuable for businesses. It unlocks the your business for success. In this short video we discu...
-
Brand Issue #4 – Are your staff confused?
Your staff are critical to your business, yet it's amazing how often we see them confused and unable to articulate the brand. Tim Dove explores the issue is this video.
-
Branding for service businesses
Run a service based business? We've seen common problems over the years. Find out the insights to help your brand here.
-
Is brand measurable?
The issue that branding agencies have is quantifying the full range of benefits and value that is generated through a proper brand transformation process. Immeasurable yet measurable It’s hard to me...
-
Part 4 – Customers – Boxing in the Dark
Part 4 in our series explores your customers. It's essential you understand and engage with your customers. This short video explores how and what to ask to give you this insights and build your brand...
-
Rebranding considerations
Like shedding skin, brand evolution is a natural process. It involves reflection and dealing with some hard truths. It involves some change! But it is rewarding and ultimately profitable. The initial ...
-
Hobson Leavy explain how branding has worked for them
Hobson Leavy Executive Search talk about their branding. They explain how a strong brand has helped them increase profit and win them premium assignments.
-
Is your brand relevant?
Any business can be successful in the good times but in tough times hit those brands that are ‘relevant’ to their target market are the ones who succeed.
