Why you need an effective website

In today’s business environment, you need an effective website that commences with a user-centric approach and concludes with compelling calls to action. A good site will perfectly balance search engine optimisation, layout, user interface, text, colours, fonts, and imagery into a single seamless experience.

Your website is a vital representation of your brand, company culture, products, and services.

At Re:brand, we have 50+ years of experience in website design, development, SEO and UX.

Our website services

Site Map & Strategy

Similar to any well-executed construction project, a clear plan is essential. A sitemap serves as a strategic document that integrates elements of business strategy, website strategy, audience requirements, and search engine keyword analysis. This comprehensive approach ensures the website is strategically positioned to become a powerful online presence. Elements include:

  • Sitemap planning
  • Homepage structure and layout
  • Menu rationales and best practice
  • Webpage structure
  • SEO consideration and analysis
  • Content recommendations and/or copywriting
  • Domain name management.

Web Design

A well-designed website should have engaging and relevant content that is easily accessible, and clear calls to action that drive visitors towards your desired goals. By combining an eye-catching visual aesthetic with an intuitive structure and a user-friendly interface, your web design can effectively convey your brand and message to a wider audience. Elements include:

  • Home page and main Pages creative layouts
  • Additional page creative templates
  • Web imagery and styling
  • Colours and fonts
  • Social, video, map, & other third-party app integrations

Web Development

The next phase involves our developers rolling up their sleeves and transforming the design visuals and static images into a dynamic and interactive web experience that seamlessly functions across various platforms.  This involves taking into account the following aspects and incorporating your specifications into the development of your new website.

  • Content Management System recommendations
  • Technology recommendations / updates (CMS, plugins, hosting, security…)
  • API integration
  • E-Commerce
  • CRM or supply chain software implementation
  • Social Media integration
  • Device responsiveness
  • Maintenance

Website Performance

Post-launch, we bring our expertise regarding SEO and User experience to the table to make sure your website is successful.

This can include:

  • SEO performance reports and optimisation plan
  • Analytics analysis
  • Structure recommendations
  • Content recommendations
  • Content creation
  • Monthly reporting

Or, explore the most recent websites we've created using our process.

  • Harrowfield People Development goes beyond training.

  • A brand that electrifies. Electric power engineers from Niko needed to move away from their beloved name to avoid confusion with a certain EV giant.

  • A fresh new website for Finance Law, a leading Finance, Commercial and Property law firm.

  • Cordiner King is an Australian executive search firm. We created their new website to help attract more premium clients.

  • A new website and brand for seasoned international development professionals who work with donor and development organisations.

  • A brand that clarifies. Capire, formerly Helen Bradford Editor, needed a new brand to match the highly professional experience she has. Capire now delivers clarity.

  • Suburban branding for the combined Kilbirnie, Rongotai and Lyall Bay (KRL) area in Wellington.

  • A brand that shows the way. Ole FA went through a full brand evolution including detailed brand research, strategy and brand design.

  • A brand that is Unified. Te Kupenga is a new 'mother' brand for an existing stable of Catholic organisations.

View more websites that we've created using our strategic approach.

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