Brand Insights

We have been recognised on the global stage at the 2026 Transform Diamond Awards, taking home two Diamond Awards.

Learn how misaligned branding slows growth and how rebranding can remove confusion, sharpen positioning, and create a clear competitive edge.

A business is what you do. A brand is what people believe. Learn how perception, not operations, drives value, trust, and customer choice.

Most businesses believe they compete on product, service, or effort. In reality, they compete on perception.

Over the years, Re:brand has received multiple gold awards for branding, naming, and design projects across Australasia.

Choosing the right company name is important because it becomes the foundation of how people remember and talk about your business.

New Zealand’s award winning brand naming agency, using an evidence led process to create clear, compelling business and brand names.

Explore how rebranding turns legacy into leverage by aligning your brand with current capability, direction, and how you want to be perceived.

Learn how space branding turns your brand from visuals into a physical experience through wayfinding, environments, and signage.

Over time, customers start to shorten, simplify, or reinterpret brand names. Sometimes those names stick. Sometimes they spread.

How rebranding strengthens credibility, improves first impressions, and helps businesses stand out in competitive industries.

Renaming a business in New Zealand is never just a cosmetic exercise. It carries a distinct set of considerations shaped by local culture.

Perception forms before conversation. Long before a sales call, proposal, or meeting, your brand has already introduced you.

Brand Alignment matters more than you think. and if your brand no longer reflects where your business is headed, it may be time to realign.

The real ROI of branding: what you can expect in measurable growth, stronger market position, better talent attraction, and higher-performing marketing.

Contrary to widespread prejudice, rebranding is not a desperate act. Let’s dive into what actually makes it a key strategic move.

Discover how the perfect brand name connects with your audience, stands out in the market, and adapts seamlessly over time.

Our Creative Director, Adam Errington, is a finalist for Creative Director of the Year at the 2024 Transform Awards: Read more about his journey!

This year again, We’ve made it to the winner’s shortlist for six categories at the 2024 Transform Awards. Discover who and what made the cut!

Explore what makes a good logo—more than just a pretty face, and how strategic design can elevate your brand’s impact and business success

Learn what you should leverage to make the most of your kiwiness overseas, so that your Kiwi brand get traction with global audience!

Let’s discuss how social media could add amazing value to your comms, or simply be a complete waste of time and money.

Let’s truly dive into what Brand Positioning really means. What does it take to decide on one? And how can this transform your business?

In this article, we explore why you absolutely need an authentic integration of Māori design and symbolism for relevant brand alignment.

Today we investigate some cost free brand improvements you can lead during tough economic times through 3 free and easy actionable steps.

Our highly experienced Web Director David explains what is SEO and why it is linked to your brand and your business success.

About two-thirds of all websites, use a content management system (CMS). But why do they? And is it that important? let’s figure it out!

Understanding your customers true needs are essential to succeed in the market. We use this evidence to help lead our brand process. Find our how here.

We know that for any rebrand project to be a success you HAVE to bring staff along on the journey. Find out how in this short video.

Business is a competition – let’s not forget. Sarah discusses why we work hard to understand the competitive landscape.

We assess your brand to analyse deeply understand how it works currently. Then we know what to keep and what to remove for the future.

Our whole ethos is evidence-led branding. It’s a bit unique so find our more about this method in this short video.

We’ve built a free tool called the Brand Health Check. It’s designed to help business owners, directors or marketing managers take a quick self-assessment of 5 core areas of their business and brand.

Rebranding is more than just a new look. It’s a powerful business move that can significantly drive ROI for your performance.

Because your brand is your most important business asset, it requires regular maintenance to continue delivering for your business.

We believe your brand is your most important business asset. Find out why in this short video.

What does the re:brand process looks like? Well, we split it into 4 or 5 stages. Find out more about the whole process in this quick video.

Who is re:brand? This short video tells you a bit more about us – the specialist brand agency in Auckland and Wellington.

More success at the 2023 Transform Branding awards in Sydney – beating the best in the world at branding. See which clients succeeded.

Brand Naming is less art form and more a business process (with a creative element). Learn more about naming your business here.

The change to pH7 was driven by the desire to create a brand that communicated the why, how and what of the business.

Destination KRL have received great feedback from their new name and imagery from both business members and the general public..

Sam and Ruth Harrowfield discuss the process and benefits that their rebrand journey delivered – 135% increase in sales!

Nathan Fa’avae and Cameron Lawes chat about their experience during their full rebrand, renaming and repositioning from Absolute Wilderness to Real Meals.

Steve West and Bailey Gorst from ChargeNet explain the positive impacts our brand journey had on their business. 

We’ve just picked up 3 GOLDS and 2 Silvers at 2022 Australasian Transform Branding awards. A incredible achievement.

Come and join our Auckland team and help deliver more award-winning for our clients.

We are now proudly a part of the Sustainable Business Network which helps empower business so people and nature prosper.

More branding awards for 2020 For the fifth consecutive year we’ve enter we’ve picked up numerous awards at the prestigious 2020 Transform Australasia Branding Awards.

Any business can be successful in the good times but in tough times hit those brands that are ‘relevant’ to their target market are the ones who succeed.

We’ve just won GOLD at the prestigious 2019 Transform Asia Pacific Branding Awards which were presented in Shanghai, China.

People have been asking us “Why do we enter the Transform Brand awards?”.
Well, I’m pleased you asked. Find out the rationale here.

Tim Dove, Strategic Director, on why we believe branding is a business process. This expands upon the traditional ‘design approach’ to branding to deliver true value to your business.

Adam Errington, Creative Director, challenges the perception that a brand is not a logo. He also explains what aspects we do look at when constructing a logo. Watch to find out what they are.

Tim Dove, Strategic Director, explains our approach to branding – evidence led. This process is different to the traditional design company approach to branding. Watch this to find out why.

Tim Dove, Strategic Director, talks about why we believe your brand is your greatest asset. And, discovering that in your business can help you make any decision you’re facing. A must watch.

Brand authenticity is more and more important these days. Younger generations won’t stand for fake brands. Find out what authenticity is and how to establish it in your brand.

Run a service based business? We’ve seen common problems over the years. Find out the insights to help your brand here.

#Branding for #Startups. Starting a new business but have no money for branding? Here are some key tips to get you off the ground with a brand that will still deliver results.

A guide to your What, How Why. This simple tool helps refine and distill your business and brand for maximum competitive advantage.

ZeroJet talk about their new brand. “We are still not doing any sales and marketing and we have more demand that we can handle.”

Feedback from Ole Football Academy’s rebrand. In their own words, ‘they challenged us’. ‘They made us better as an organisation.’

Mark Keegan from SEQA Information Security talks about their new brand. He explains how their branding has positioned them.

Hobson Leavy Executive Search talk about their branding. They explain how a strong brand has helped them increase profit and win them premium assignments.

Hear what QualIT says about their rebrand and how they received rave reviews from both staff and customers.

Your business name is KEY to your business, yet most owners go about naming the completely wrong way. This short video explores the pitfalls business owners get in to and how to do it properly yourself.

Read about the rebrand of Liquid IT from their point of view. Re:brand helped galvanise their culture and identity.

Intra testimonials regarding their rebrand. The result is a brand that cares, with staff, referrers, and specialists being proud of the brand.

We worked with Mercy Hospice Auckland to create a brand identity that reflected their heritage and values, while bringing a fresh look.

Proactive worked with us over the course of a year to re-position and rebrand Proactive. They wanted to step right out of their comfort zone and put themselves forward 10 years ahead.

Over the past three years Rebrand have made a huge contribution to the success of Trail Fund NZ by changing their brand.

Confused about the difference between Brand, marketing and advertising? Tim Dove from Re:brand clarifies our position on these three aspects and how they inter-relate.

Considering some brand work for your business? Watch this short video for 9 key tips to ensure you make the right decision and maximise the chance of success of the rebrand process.

Brand Positioning is the crux of your business and brand. A clear, unique and memorable position is very valuable for businesses. It unlocks the your business for success. In this short video we discuss what it is, how it’s formed and what you can do about it.

Our new series exploring a concept we call Brand Boxing in the Dark. Most businesses we see have NO IDEA about their own brand or the ecosystem they are operating and ‘fighting’ in. How can you get ahead when you have zero clarity about what to do.

Part two in our Boxing in the dark series. Understanding the competition is essential so you can who you are fighting against and how to beat them. Tim Dove explores the aspects you need to assess and what to then do with this information in this short video.

Part three in our Boxing in the dark series. Your staff need true clarity and understanding of the brand so they can be your best advocates. Here Tim Dove explores the how to engage with staff/employees and what that means for your brand in this short video.

Part 4 in our series explores your customers. It’s essential you understand and engage with your customers. This short video explores how and what to ask to give you this insights and build your brand.

A must watch – The summary video of our Brand Boxing in the Dark series. This summarises our 4 part approach and how to gain the most insight for your brand. Watch this first and if you’re interested delve into each episode to learn more.

Expanded your service line and now your customers are confused about what you do? Tim explains how to resolve such issues.

One of the most common issues we hear is “we’re being left behind by our competitors” or “we look so dated”. Tim Dove explains what you need to do to get your competitive advantage back in this short video.

Tim Dove explains how you might be confusing your current and potential clients, and how to help resolve that issue.

Your staff are critical to your business, yet it’s amazing how often we see them confused and unable to articulate the brand. Tim Dove explores the issue is this video.

Re:brand has won gold at the prestigious Transform Awards Asia Pacific 2018 in Hong Kong. “This year, the calibre of submission has been phenomenal, and the clients and agencies that have won have demonstrated outstanding creative ability and strategic insight”.

We’ve changed our name. Cluster Creative is now called Re:brand. For 20 years we’ve helped businesses become more valuable through our strategic and creative endeavours.

Branding should not be a woolly concept. Branding is one of the most powerful tools a business owner, director or marketing manager can leverage. Good branding helps elevate an organisation’s market position in the mind of the customer.

Like shedding skin, brand evolution is a natural process. It involves reflection and dealing with some hard truths. It involves some change! But it is rewarding and ultimately profitable.

If brand is such a valuable asset then why is it that businesses spend little or no time treating it as such? Of course one of the answers lies in the fact most businesses are head-down, bum-up, just trying to deal with the daily operation of their business and finding the next sale.

The issue that branding agencies have is quantifying the full range of benefits and value that is generated through a proper brand transformation process. Immeasurable yet measurable It’s hard to measure staff understanding of a brand so they can communicate it properly and what that does to the bottom-line.

When Liquid IT asked us to come up with a way to decorate their new meeting area we thought about their brand values. One of them is that IT should be integrated so well that it should be invisible.

Our creative director Adam also does illustration and enjoys sketching in his leisure time. More on Instagram.

As published in Idealog – May 2017 Humans are enamoured with the latest trends – what’s the hot new fad, what do I need to keep my eye out for, what will help my brand succeed, what does the latest research say and how does all this impact upon my brand, business and bottom line.