We deliver brand names that drive business
We are an internationally award-winning brand agency that delivers strategically strong, creative and memorable brand names.
At re:brand, we believe a name is the cornerstone of your brand’s identity. That’s why, to us, naming is a business-oriented process which requires more than just luck or divine inspiration. It demands a deep understanding of your business strategy, audience and competition which is applied in a proven naming process, then woven into a short, memorable and available word that will resonate with your audience.
That’s why having naming experts by your side makes all the difference.
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Renaming Projects
Icon Office Products > OKIN™
Vault Group, City Linemarking > OCTO™
Dalton International > PH7™
Tesla Consultants > NIKO™
Zen Gaming Studios > UPSIDE DOWN™
Fresh Office > AUGMENTO™
Looking for more examples? You can find some here.
The Real Meals™ naming story
What’s in a name?
A FIRST IMPRESSION
A name is more than just a word—it’s a first impression, it’s a memory hook, it’s a way to start your story, it’s who you are.
AN IDENTITY
A name carries the weight of your brand’s identity. It’s the first thing your audience hears, a key factor in how your brand is perceived.
YOUR VALUES
A well-chosen name conveys your values, sparks recognition, builds trust, and sets the tone for your brand story.
Naming Methodology
1. RESEARCH
We gather the evidence. We begin by understanding your brand’s essence, and target audience.
2. STRATEGY
Using evidence and insights, we define various naming routes, assessing their potential and relevance.
3. NAMING
We generate a range of names within these routes, each designed to capture your brand’s spirit.
4. VALIDATION
We rigorously test the best options for URL & social availability, suitability, and measure impact.
5. FINAL SELECTION
In collaboration with you, we select the name that best defines your brand and sets you up for success.
Meet Our Naming Experts
We dedicate a highly senior team (not chat GPT) to crafting the best name for your brand and your business. With over 50 cumulative years of experience and a dozen “best naming” awards under our belt, we are confident we’ll find the right name for you.
Book your FREE 30 minute brand consult now
If you’re ready to find out whether Re:brand is the right fit for your organisation, we offer a free 30 minute consultation.