Brand Naming. Why it is important.
Brand naming is tough, and it’s a big deal for businesses. Some think it’s as important as naming a child! But despite hoping for divine inspiration or great ideas from staff, it usually doesn’t work out that way.
Good names are the result of a methodical process and a clear strategy, all based on good insights.
It encompasses everything that your business stands for. It is your identity.
We have a proven process for creating the best name for your business.
In fact we have won 3 international GOLD awards specifically for name branding – more than any other New Zealand agency!
Whether it’s new name for a company with half a century of history or crafting a new name for a startup, we possess the expertise to identify the optimal name and smoothly navigate the transition from an old name to the new one.
A new name? – you’ve come to the right place.