# Re:brand > Re:brand is an evidence-led, award-winning brand agency based in Auckland and Wellington, New Zealand. We specialise in brand research, strategy, naming, storytelling, identity design and brand roll-out, supported by web development, SEO and Generative Engine Optimisation (GEO). Re:brand has been building brands for New Zealand organisations for more than two decades. Our approach is grounded in the belief that brand is not simply a logo: it is a business process informed by evidence. Our work begins with research into the organisation, its audiences, competitors and market. These insights inform brand strategy, positioning, naming, messaging and creative development, helping organisations create brands that are clear, distinctive and relevant. ## Brand Services - [Brand Services](https://rebrand.co.nz/brand-services/): Overview of the Re:brand process, from research and strategy through design and implementation. - [Brand Research](https://rebrand.co.nz/brand-services/brand-research/): Brand discovery, competitor analysis, stakeholder research, staff engagement and customer research. - [Brand Strategy](https://rebrand.co.nz/brand-services/brand-strategy/): Market positioning, brand architecture, naming strategy and strategic direction. - [Brand Naming](https://rebrand.co.nz/brand-services/brand-naming/): Naming strategy, name development, testing, domain checks and appropriate legal checks. - [Brand Story and Messaging](https://rebrand.co.nz/brand-services/brand-story/): Brand stories, positioning statements, key messages and taglines. - [Brand Design](https://rebrand.co.nz/brand-design/): Visual identity, logo design, typography, imagery, graphic systems and brand guidelines. - [Brand Roll-out](https://rebrand.co.nz/brand-services/brand-roll-out/): Implementation of new brands across websites, signage, marketing materials and other customer and staff touchpoints. - [Marketing Strategy](https://rebrand.co.nz/brand-services/marketing-strategy/): Marketing planning and implementation based on brand strategy. ## Digital Services - [Web Development](https://rebrand.co.nz/brand-services/web-development/): Website strategy, design and development as part of brand implementation. - [SEO - Search Engine Optimisation](https://rebrand.co.nz/brand-services/web-development/seo/): Search optimisation to improve website visibility and discoverability. - [GEO - Generative Engine Optimisation](https://rebrand.co.nz/brand-services/web-development/geo-generative-engine-optimisation/): Helping organisations make their expertise, services and authority clearer to AI systems and generative search engines. ## Selected Branding Work - [Branding Portfolio](https://rebrand.co.nz/branding-work/): Selected Re:brand projects across healthcare, corporate, social services, technology, industrial, FMCG, Maori branding and other sectors. - [Cancer Support New Zealand](https://rebrand.co.nz/branding-work/cancer-support-new-zealand/): Rebranding Look Good Feel Better through research, strategy, naming, positioning, messaging and identity design. - [enteria](https://rebrand.co.nz/branding-work/enteria/): Renaming and repositioning Frontstage Interiors as enteria, an integrated commercial interiors brand. - [Mai Lighthouse](https://rebrand.co.nz/branding-work/mai-lighthouse-a-brand-guiding-whanau/): Transformation of Franklin Family Support Services into Mai Lighthouse through naming, strategy and identity. - [NZ Piling](https://rebrand.co.nz/branding-work/nz-piling/): Brand development and digital implementation for a New Zealand industrial business. - [Awards](https://rebrand.co.nz/branding-work/gold-award-branding-design/): Regional and international recognition for Re:brand's branding, naming and design work. ## Selected Insights - [Rebranding in the Age of AI](https://rebrand.co.nz/branding/rebranding-in-the-age-of-ai/): Why brands increasingly need to be clear to both people and AI systems. - [The Name Your Customers Use Matters](https://rebrand.co.nz/business-naming/the-name-your-customers-use-is-the-one-that-matters/): How customers can shorten, reinterpret or effectively rename brands. - [Turning Brand Friction into Market Advantage](https://rebrand.co.nz/branding/turning-brand-friction-into-market-advantage/): How brand confusion and misalignment can restrict growth. - [The Difference Between a Brand and a Business](https://rebrand.co.nz/branding/the-difference-between-a-brand-and-a-business/): Understanding the distinction between what an organisation does and how it is perceived. - [From Legacy to Leverage Through Rebranding](https://rebrand.co.nz/branding/from-legacy-to-leverage-through-rebranding/): How established organisations can retain valuable brand equity while evolving. - [Awarded Best in the World](https://rebrand.co.nz/branding/awarded-best-in-the-world/): Re:brand's recognition at the 2026 Transform Diamond Awards. - [Brand Insights](https://rebrand.co.nz/brand-insights/): Further articles on branding, research, strategy, naming, design and brand management. ## About Re:brand - [About Re:brand](https://rebrand.co.nz/about-us/): Re:brand's approach, expertise, services, sectors and points of difference. - [Meet the Team](https://rebrand.co.nz/about-us/team/): The senior specialists responsible for strategy, creative direction, design and digital development. - [Company Profile](https://rebrand.co.nz/about-us/rebrand-company-profile/): Agency background and credentials. - [Client Testimonials](https://rebrand.co.nz/brand-design/brand-testimonials/): Client experiences of working with Re:brand. - [Brand Health Check](https://rebrand.co.nz/brand-health-check/): Free assessment of an organisation's current brand performance. ## Contact - [Contact Re:brand](https://rebrand.co.nz/contact/): Enquiries for branding projects in Auckland, Wellington and throughout New Zealand. - [Help Desk](https://rebrand.co.nz/contact/help-desk/): Support for existing Re:brand clients. ## Optional - [XML Sitemap](https://rebrand.co.nz/sitemap_index.xml): Full index of Re:brand website content.